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The economic turmoil has produced some unexpected bedfellows, and the newest of these partnerships is between freshly scented laundry detergent and a well-known retail brand. Procter & Gamble has partnered with Ann Taylor Loft to launch its Tide Total Care and Downy Total Care detergents. Upon purchase of machine washable clothes, the stores will dispense samples and coupons for the detergents, which claim to help clothes looking new for up to 30 washes.
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Convenience items like canned soup and frozen meals were the focus of millions of advertising dollars spent trying to portray the products as premium compared to fast food, but new campaigns show that certain brands now want consumers to see their products as value choices. Campbell's has particularly taken a renewed interest in value marketing, and has gone so far as dubbing its line of five condensed soups "the original dollar menu."
Look for other Campbell's soup ads paired with Kraft Singles cheese, calling grilled cheese and tomato soup the "wallet-friendly meal your family will love."
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