The UK has been experiencing a credit crunch of its own, and The Chocolate Society has shown a sense of humor in its creation of a Credit Crunch line of chocolate, made exclusively for Selfridges department store. With its clever play in delivering a timely product, the company anticipates the item to be a strong seller.
The Credit Crunch offers a sweet fix, featuring a satisfying combination of Valrhona chocolate and honeycomb pieces.
on Yahoo! |
Convenience items like canned soup and frozen meals were the focus of millions of advertising dollars spent trying to portray the products as premium compared to fast food, but new campaigns show that certain brands now want consumers to see their products as value choices. Campbell's has particularly taken a renewed interest in value marketing, and has gone so far as dubbing its line of five condensed soups "the original dollar menu."
Look for other Campbell's soup ads paired with Kraft Singles cheese, calling grilled cheese and tomato soup the "wallet-friendly meal your family will love."
on Yahoo! |
on Yahoo! |
Grocery store fads aren't limited to the items stocked on shelves or the three-for-the-price-of-one special in aisle five. The latest trend in grocery has to do with the size of the stores: There's a shift of chain stores creating more compact versions of their original supermarket selves.
The large grocery chains aren't closing their existing behemoth stores, and their move to gain market share by opening smaller stores with less choices is a statement in choice itself.
on Yahoo! |
It's easy to connect the dots between sadness and spending more, but a new report in the Journal of Consumer Research shows we can do just as much damage from watching crime TV shows like Law and Order. I wouldn't intuitively make that association, but according to the study "consumers who have been recently reminded of their own impending mortality" spend more on groceries.
So, the reminder of our mortal state makes us shop more?
on Yahoo! |
RSS Feed 
