Regular (ambitious) gal Jessica Dunne has demonstrated that a little niche goes a long way. The 32-year-old developed her first fragrance, Ellie, using $100,000 in savings and all of her savvy. Without any prior connections to the beauty industry, Jessica realized her dream of creating a perfume based on memories of fragrances worn by her grandmother, Eleanor.
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Michael Phelps and gold will continue to go hand in hand due to his record-breaking Olympic performance, and thanks to endorsements it looks like the history maker won't go without for quite some time. Marketers from all walks of business have been trying to get their hands on Michael's buff bod to represent their brands.
We know he's money, but are you.
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In a matter of a few months, Macy's, Bloomingdale's, Filene's, Lord & Taylor, Neiman Marcus, Nordstrom, and Saks Fifth Avenue will be giving away $175 million in free cosmetics including makeup and fragrances. This isn't a gesture of generosity but the terms of a class action settlement.
According to The Boston Globe, the department stores and cosmetics companies "conspired to sell products at the manufacturers' suggested price only - never at a discount.
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As the Olympic torch arrives in Beijing to tour the city before Friday's opening ceremony, the city is all decked out with images everywhere of the Games' sponsors. For global brands, the Olympics are an ideal venue because of the worldwide audience, though this year they may receive more enthusiasm from local consumers in China than viewers abroad.
Wondering what company is in charge of the clocks used to decide who takes home the silver or gold.
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Whole Foods received a warm welcome when it entered the grocery scene, with its emphasis on organic and high-end goods, but the tough economy's effect on the chain's performance has caused it to rethink some of its strategies. Namely, the pricing that earned it the not-so-endearing nickname Whole Paycheck.
Bargains are hardly synonymous with the store's image, but it's thinking hard about how to change that.
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