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Campbell's Emphasizes Oodles of Noodles With New Campaign
To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.
To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative.
Pepsi Draws Controversy For Amp Drink iPhone App
Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch.
"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women.
Kellogg's Testing Logo Corn Flakes in the UK
From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.
In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes.
Italy's Fashion Houses Pay Tribute to Coca-Cola
Milan's 2010 Spring Fashion Week just came to a close, and in addition to revealing their latest collections, Italy's premiere fashion houses also partnered with Coca-Cola to raise funds for earthquake victims in Abruzzo, Italy.
Female designers Donatella Versace, Alberta Ferretti, Angela Missoni, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, and Rossella Jardini for Moschino dressed up Coca-Cola Light's trademark clear bottle for sale at an auction during Milan's "Tribute to Fashion" show.
I like them all, but my hands-down favorite is the iconic woven Missoni design, followed closely by the Moschino milk parody and Blumarine's flirty fruit pattern.
Guess What This Ad Is For?
Hint — looks can be deceiving.
Bus Shelters to Milwaukee Teens: Pregnancy Stinks
It’s back to school for teens all across the nation. In Milwaukee, they’re taking this opportunity to make bus shelters bear the awful truth to teenagers: teen pregnancy stinks. How exactly?
Bud Light's "In the Can" Commercial Aims Below the Belt
To promote its new Bud Light Lime cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can."
Industry vets have called the spot a "wannabe viral video" that's "crude" and "juvenile."
For Papa John's, Camaro Search Ends on a Sour Note
This Summer's turned out to be quite the roller coaster ride for Papa John's founder John Schnatter. First, he and the pizza chain held a contest to locate his 1971 Camaro, the car he sold to finance his first pizza joint 25 years ago.
In what seemed like a fairy tale, Schnatter reunited with his long lost Camaro in Flatwoods, KY.
Flashback: Casual Friday Gone Wrong
They sure had an odd way of advertising pants back in the day (the '60s?).
Let's feature a woman in her underwear surrounded by guys wearing Broomsticks brand pants. (Broomsticks?!) The copy underneath the picture suggests that the "play" at work that Broomsticks pants inspire involves sexually harassing "Rosie.
Sydney Promotes International Food Festival With Food Flags
The brand-new Sydney International Food Festival has garnered worldwide attention with an appetizing marketing campaign that showcases flags made out of food. The designs, created by Sydney advertising agency WHYBIN/ TBWA, pay homage to symbols of state by composing them out of various countries' most representative ingredients.
We've included a gallery below with more photographs.
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