The 2012 Summer Olympics will take place in London and the city is already admitting their turn to host will not be as extravagant as Beijing. Britain has nothing to feel badly about; this year's Olympics were the most expensive in history, and it's unlikely another city would top that.
Britain is in the midst of a credit crunch that didn't exist when they won the Olympic sweepstakes three years ago.
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Michael Phelps and gold will continue to go hand in hand due to his record-breaking Olympic performance, and thanks to endorsements it looks like the history maker won't go without for quite some time. Marketers from all walks of business have been trying to get their hands on Michael's buff bod to represent their brands.
We know he's money, but are you?
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Olympics fans have been riding on a Michael Phelps wave since he began winning his eight gold medals in Beijing and breaking world records. But sporting the gold isn't a new thing for Phelps — he won six medals in Athens four years ago, and has been collecting about $5 million a year in endorsement checks from VISA after that impressive, teenage performance.
The 23-year-old Phelps has proven his talents have gotten better with more experience and advertisers are now paying even more attention.
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