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Would You Go By Another Name If You Were Famous?
Jennifer Aniston made the switch from Jennifer Anastassakis, Marilyn Monroe dropped Norma Jean Baker, and so many other celebrities changed their names when they hit Hollywood. Some of them do it because someone famous already has the same name, but for others, making the choice to go by another name is part of managing their personal brands and making themselves more marketable. Would you do the same or would you keep the name you were given?
Who Trademarked These Famous Words?
Personal branding is one of the best ways you can make yourself stand out from an interview pool, and some celebrities have made their personal brands even more memorable by coming up with trademark phrases. Do you know which trademark words go with which famous name?
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Definition: Personal Brand
It's an effective way to differentiate yourself by zoning in on how you can add value to a company. Your message and image should be consistent — if you're interviewing with multiple people at one company, a flip flopping brand would give the impression that you don't know what are your strengths. People always hate writing cover letters because they don't know where to start — a personal brand is the answer and it's what you want to convey in that first piece of communication with a prospective employer.
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Would You Trust $3 Appliances From Target?
Any bargain hunter knows quality and price aren't necessarily correlated. But a $3 coffeemaker? That's less than Starbucks and friends charge for several of their caffeinated menu items.
Interview With Celebrity Apprentice's Annie Duke, Part II
Poker pro Annie Duke seems like she will be a force to reckon with as a contestant on The Celebrity Apprentice. She knows what Donald Trump is looking for on his show — competency and controversy — and this intelligent and frank player could bring both elements to the table. Here's more from my fun interview with Annie.
Back to Basics: 9 Critical Career-Related Words and Phrases
Keeping up with career and job market terms is key to staying ahead. Sure, you may sound like a dork when you describe your co-worker who fabricates problems to make herself look better as a "Munchausen at work," but I guarantee you will send your manager on a Google mission. Most of us agree that wordiness isn't always necessary for the workplace, but I encourage you to stay in the know.
Coupon Clippers Negatively Judged, Even in a Recession
I grew up reading the comics as my dad sat across from me and clipped grocery coupons on Sunday mornings, so I've never been one to judge those who use them. There are some people who are embarrassed to shop with coupons, and even in our slow-as-molasses economy, self-conscious shoppers are still projecting their feelings onto coupon-using shoppers.
One study found that people waiting in line thought shoppers using low-value coupons were cheap, and that sentiment was carried over to the person in line behind the coupon holder.
NBC Announces 2009 Celebrity Apprentice Cast
If you didn't think Donald and his biz reality show, The Celebrity Apprentice, had staying power, guess again: Episodes in 2009 will not only exist, they'll be twice as long. That's right, two hours of competitive drama every Thursday, beginning March 1. I can't say that I'm thrilled at the extended show time, but the cast is certainly eclectic and I'll be interested to see how the members interact.
Want to Know What Makes You Savvy?
You are all savvy in your own right and share many helpful and smart tips here every day. I've chosen some comments from this past week that stood out to me, and it was difficult to narrow them down to a few! Keep on sharing all of your awesome comments, ladies!
Get a Whiff of Success: Grandma's Scent Sells
Regular (ambitious) gal Jessica Dunne has demonstrated that a little niche goes a long way. The 32-year-old developed her first fragrance, Ellie, using $100,000 in savings and all of her savvy. Without any prior connections to the beauty industry, Jessica realized her dream of creating a perfume based on memories of fragrances worn by her grandmother, Eleanor.
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