Sugar Editorial Picks
Jul 06, 2009 -
Jennifer Aniston made the switch from Jennifer Anastassakis, Marilyn Monroe dropped Norma Jean Baker, and so many other celebrities changed their names when they hit Hollywood. Some of them do it because someone famous already has the same name, but for others, making the choice to go by another name is part of managing their personal brands and making themselves more marketable. Would you do the same or would you keep the name you were given?
- 15 Comments
Feb 17, 2008 -
Personal branding is one of the best ways you can make yourself stand out from an interview pool, and some celebrities have made their personal brands even more memorable by coming up with trademark phrases. Do you know which trademark words go with which famous name?
Take the quiz
- 7 Comments
Feb 12, 2008 -
It's an effective way to differentiate yourself by zoning in on how you can add value to a company. Your message and image should be consistent — if you're interviewing with multiple people at one company, a flip flopping brand would give the impression that you don't know what are your strengths. People always hate writing cover letters because they don't know where to start — a personal brand is the answer and it's what you want to convey in that first piece of communication with a prospective employer.
- 9 Comments