SavvySugar

Is Kellogg's Better Off Without Michael Phelps?

SavvySugar — Wed, 11 Feb 2009 11:30:48 -0800

Olympic champion Michael Phelps became the poster child for many eager brands after his unprecedented success in the Beijing 2008 Games, but there's one company who no longer wants its products associated with the swimmer.

After the golden boy's bong drama unraveled last week, most of you thought companies would be overreacting if they pulled Phelps' endorsement deals. Kellogg is the only company that has made the decision to not renew the swimmer's contract that expires at the end of this month with the explanation that his behavior is "not consistent with the image of Kellogg."

Less than one week after the decision was announced, eight arrests were made in connection with the incident. With all of the negative attention surrounding the athlete lately, do you think the Kellogg brand is better off without him.

Should Michael Phelps Lose Any of His Endorsement Deals?

SavvySugar — Tue, 03 Feb 2009 10:00:38 -0800

Michael Phelps is busted. Photos of the 23-year old Olympic champion with his lips on a bong surfaced and spread quickly, and the smoking swimmer has already publicly apologized for his actions. Michael's skills are what put him in the limelight, but his reputation as a role model is what keeps him there when he's not setting records in the pool.

He's making millions from endorsement deals with companies like Kellogg's, PowerBar, and Speedo. Do you think his actions should lead to the termination of any of his endorsement deals?

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Michael Phelps Endorsement Deals: How Money Are You?

SavvySugar — Thu, 21 Aug 2008 09:30:16 -0700

Michael Phelps and gold will continue to go hand in hand due to his record-breaking Olympic performance, and thanks to endorsements it looks like the history maker won't go without for quite some time. Marketers from all walks of business have been trying to get their hands on Michael's buff bod to represent their brands.

We know he's money, but are you? Take the quiz to see if you know which brands have successfully signed him to endorsement deals.

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Michael Phelps Pure Gold in More Ways Than Eight

SavvySugar — Tue, 19 Aug 2008 12:30:06 -0700

Olympics fans have been riding on a Michael Phelps wave since he began winning his eight gold medals in Beijing and breaking world records. But sporting the gold isn't a new thing for Phelps - he won six medals in Athens four years ago, and has been collecting about $5 million a year in endorsement checks from VISA after that impressive, teenage performance.

The 23-year-old Phelps has proven his talents have gotten better with more experience and advertisers are now paying even more attention. David Harrow of the National Sports Lawyers Association predicts "he may be at $30, $40, $50 million a year in endorsements after all this is said and done." It may not be $87 million like Tiger Woods, but I could definitely think of a thing or two to do with that kind of cash flow.

Phelps has made his mom and America proud and inspired young swimmers worldwide to believe in their sport. His medals and flush endorsement deals show that hard work (and a swimmers body) can pay off big-time.

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Olympic Medalist Cash Prizes: How Money Are You?

SavvySugar — Mon, 11 Aug 2008 09:30:38 -0700

Athletes competing in Beijing are not paid for their participation, but American competitors who come out on top are rewarded in cash by the US Olympic Committee. Of course, the real money is in promotional contracts: Some of the most stellar athletes, like Michael Phelps, bring in millions with marketing deals.

Do you know how much the gold, silver, and bronze medalists are given as prizes for being the best? Take the quiz!

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How Money Are You: Celebrity Endorsements Gone Bad

SavvySugar — Thu, 19 Feb 2009 09:30:16 -0800

Reputation can play a big role in your professional life, and nobody can attest to this more than celebrities. Last week we heard about Michael Phelps losing his endorsement deal with Kellogg's because of his bong behavior, but the young swimmer is hardly the first celeb to have deals pulled because of a bad rep. Do you know which other celebrities have been involved in short-lived endorsement deals?

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In Case You Missed It: How Money Are You

SavvySugar — Wed, 31 Dec 2008 13:30:46 -0800

Quizzes are way more fun when they don't affect our GPA, and throughout 2008 we've been exposing our knowledge of news and random facts through little exams. Hopefully, you've enjoyed taking them as much as I've enjoyed creating them. In case you missed some, here are the most popular quizzes from 2008.

Real or Fake Job Titles	Billionaire College Dropouts	Michael Phelps Endorsement Deals
Credit Report Timelines	The Sexiest Jobs	Average Wedding Statistics

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How Money Are You? Take Our Fun Quizzes to Find Out!

SavvySugar — Sun, 31 Aug 2008 11:00:40 -0700

World's Most Expensive Cities	Most Expensive Universities	Michael Phelps Endorsement Deals
Where American Millionaires Reside	Airline Fees	Hard Credit Inquiries vs. Soft Inquiries