Pizza Hut has caused an uproar with the launch of a new viral advertising campaign. "Kicked Out of a Pizza Place," a video produced by Mediocre Films, has gotten 198,135 views on YouTube since it was posted less than five days ago. The fast food corporation is piggybacking on the success of other chains' attempt at viral videos, such as competitor Wendy's MySpace video, "Crazy Lettuce".
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As far as controversy goes, one would have thought Pepsi's Suicidal Calorie ads would be hard to top, but a new campaign from Burger King is generating just as much buzz. On a new website, Whoppervirgins.com, Burger King is showing footage of Thai villagers and Transylvanian farmers taking their first bite ever of a hamburger. The film, which was made by Stacy Peralta, the director of acclaimed documentaries like Riding Giants, is being dubbed the world's "purest taste test."
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Since debuting its latest series of advertisements, Pepsi Max might want to consider renaming itself Pepsi Maximum Controversy.
Pepsi Max, a one-calorie drink alternative to Pepsi and Diet Pepsi sodas, collaborated with agency BBDO Dusseldorf to release a new set of print ads that depict a single, lonesome calorie committing suicide, often in violent ways. They include scenes that involve hanging, a gunshot, poison, and slitting of the wrists.
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Move over, Jared. Subway's got a new guy in town, and his name is Michael Phelps. The mega-medal Olympian continues to score endorsements faster than his swimming records.
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Number two fast food chain Burger King has been testing a new line of premium items. This includes ribs and thicker burgers, made with grills, batch broilers, and other costly new kitchen equipment.
The fast food chain's decision to move in the direction of higher-price items comes at a time when the casual restaurant industry is struggling.
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The Associated Press recently investigated the phenomenon of widespread hatred for Toyota's "Saved by Zero" ad campaign. The ad — which appears to play almost constantly during NFL games, among other things — has drawn the ire of viewers (currently, there are 10 Facebook groups opposing it, the largest of which has 2,500 members). I'm definitely among those who have gotten annoyed with the (admittedly catchy) jingle.
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Teen Vogue is well aware that retail is in big trouble as reflected by its new concept for the 2008 holiday season. Retailers are thirsty for teenage girls to spend like they used to, so Teen Vogue is taking advertising for the demographic to the next level. This is one campaign that doesn't involve the magazine's go-to heartthrob Zac Efron and actually leaves out boys altogether — the magazine has tried to develop the ultimate girls spot in hopes of loosening up wallets.
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Next month, number one fast-food giant McDonald's will unveil a redesign of all its food products around the world. In what the corporation calls "the most comprehensive rollout in the brand's history," all 118 countries with McDonald's restaurants will launch new designs that advertise the chain's high-quality ingredients. The packaging, developed by UK marketing firm Boxer, draws attention to fresh ingredients and preparation: The new Big Mac box includes images of an onion, slices of cheese, a head of lettuce, and a freshly made hamburger, with the words "100 percent beef" and "all-beef patties" inscribed on the box.
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Pepsi's redesigning their look and I've got a sneak peek at the logo redesign! The new logo, shown here at bottom right, is the 11th in Pepsi's 110-year history. It was designed by the Arnell Group and took five months to create.
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It's difficult to imagine the always-polished Ivanka Trump packing up leftovers for lunch, but she recently blogged about sympathizing with the monotony of brown-bagging it.
With gas and food prices on the rise, more and more people are skipping the deli line and bringing lunch to work to save money. This is great, but all I hear is how boring a brown bag lunch can get and how people want something different, especially when they are stuck at their desks — something I completely relate to.
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