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Teen Vogue Takes Marketing to the Next Level
Teen Vogue is well aware that retail is in big trouble as reflected by its new concept for the 2008 holiday season. Retailers are thirsty for teenage girls to spend like they used to, so Teen Vogue is taking advertising for the demographic to the next level. This is one campaign that doesn't involve the magazine's go-to heartthrob Zac Efron and actually leaves out boys altogether — the magazine has tried to develop the ultimate girls spot in hopes of loosening up wallets.
Renewed Sexism in the Workplace
While the number of female officers among Fortune 500 firms steadily increased during the early and mid-1990s, that number has decreased each year since 2005 and stalled in 2007. Last year, the boards of Fortune 500 companies were represented with only 14.8 percent women. This month's issue of Portfolio explores why there aren't more women in charge of corporate America but doesn't exactly come up with an answer to the question.
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