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Fantasy Gifts Get Made-Under
So maybe you weren't actually going to purchase the $20 million submarine for sale in the Neiman Marcus Christmas catalog, but it doesn't hurt to look, right? Well, actually that may not be the case, anymore. In light of the recession, retailers are scaling back fantasy gifts traditionally offered around the holidays.
Victoria's Secret Has Your September Budget in Mind
Sexy has taken a backseat to saving in this economy. The majority of you would choose saving $50 more per week over having more sex, and the slip in Victoria's Secret's sales suggests that women aren't making lingerie a priority purchase. To remedy the hardship, the company plans on focusing on highs and lows in its upcoming sales strategy.
Victoria's Secret Doesn't Want to Be Too Sexy
Sharen Turney, chief executive of Victoria's Secret, has proclaimed that the brand has become "too sexy" and thinks the company should get back to its more sophisticated roots. The comments were made yesterday during a call with VS investors — the company had some explaining to do after reporting Wednesday a 12% decline in its fiscal fourth quarter net income. The chief executive said that the brand strayed from its "ultra-feminine" image and started overusing "sexy" after the release of their successful Pink line.Super Bowl Bringing Sexy Back with Victoria's Secret
After an eight-year hiatus from Super Bowl advertising, Victoria's Secret will run a 30-second ad featuring Adriana Lima during the game's second half. I'm someone who's in love with her DVR because it means less commercials, but the Super Bowl is one time that I actually don't mind ads because they're usually pretty creative and funny. It's no wonder the lingerie company is reuniting their Angel's skin with pigskin.
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Last Minute Shoppers Should Wait Three More Days
Black Friday and Cyber Monday have come and gone, but there's one more shopping holiday before the official days of merriment arrive. Thursday, December 18, is the first ever FreeShipping day, organized by the website FreeShipping.org. While we're usually punished with premium shipping fees when we procrastinate, dozens of retailers have agreed to waive shipping fees when you shop online this Thursday.
Would You Rather Pay For Shipping Than Drive to the Mall?
It takes only one look at the double-digit increases in online sales for companies like Gap, Victoria's Secret, and J.C. Penney to know that more shoppers are going online than out to stores. Online retailers know that most customers are innately adverse to shipping costs, and have been able to capitalize on that knowledge by offering free shipping when the total purchase reached a certain dollar amount.
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