Sugar Editorial Picks
Oct 08, 2009 -
So maybe you weren't actually going to purchase the $20 million submarine for sale in the Neiman Marcus Christmas catalog, but it doesn't hurt to look, right? Well, actually that may not be the case, anymore. In light of the recession, retailers are scaling back fantasy gifts traditionally offered around the holidays.
- 2 Comments
Aug 26, 2009 -
Sexy has taken a backseat to saving in this economy. The majority of you would choose saving $50 more per week over having more sex, and the slip in Victoria's Secret's sales suggests that women aren't making lingerie a priority purchase. To remedy the hardship, the company plans on focusing on highs and lows in its upcoming sales strategy.
- 8 Comments
Feb 29, 2008 -
Sharen Turney, chief executive of Victoria's Secret, has proclaimed that the brand has become "too sexy" and thinks the company should get back to its more sophisticated roots. The comments were made yesterday during a call with VS investors — the company had some explaining to do after reporting Wednesday a 12% decline in its fiscal fourth quarter net income.
The chief executive said that the brand strayed from its "ultra-feminine" image and started overusing "sexy" after the release of their successful Pink line.
- 38 Comments
Jan 15, 2008 -
After an eight-year hiatus from Super Bowl advertising, Victoria's Secret will run a 30-second ad featuring Adriana Lima during the game's second half. I'm someone who's in love with her DVR because it means less commercials, but the Super Bowl is one time that I actually don't mind ads because they're usually pretty creative and funny.
It's no wonder the lingerie company is reuniting their Angel's skin with pigskin.
- 19 Comments
Jul 22, 2008 -
It takes only one look at the double-digit increases in online sales for companies like Gap, Victoria's Secret, and J.C. Penney to know that more shoppers are going online than out to stores. Online retailers know that most customers are innately adverse to shipping costs, and have been able to capitalize on that knowledge by offering free shipping when the total purchase reached a certain dollar amount.
- 34 Comments