Sugar Editorial Picks
Sep 09, 2008 -
Microsoft wasn't messing around when it landed on a $300 million number to fund a new advertising campaign starring Jerry Seinfeld. The first advertisement was recently released and it's gotten mixed reviews. Some ad-industry professionals are saying the commercial is a success because it's creating buzz about Microsoft, but others have said that it misses the mark and does nothing to change the brand's dull image.
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Oct 13, 2009 -
Forbes released an exposé on prime time's top-earning women this week and some of the names and stats are a shocker for those of us who are used to hearing gigantic Tinseltown salaries. Sure, they still make millions more than most of us, but the recession has hit Hollywood. The article notes "Jerry Seinfeld-era paydays (the sitcom star one earned $1 million per episode plus tens of millions in back-end profits) are no longer practical, much less expected."
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