Latest Stories
Dunkin' Donuts
Personalized, In-Your-Face Marketing: Creepy or Clever?
An in-the-works, in-store type of advertising wants to get to know you — so much that companies are experimenting with facial-recognition technologies that can identify shoppers' approximate age and sex. The development comes as the power of TV ads are dwindling due to the DVR.
The ads would appear in shopping aisles and recommend products based on previous selections — like showing an ad for conditioner after you choose a bottle of shampoo — and your demographic details.
More on SavvySugar
Fall Award Season
Top Brands
Twenty8Twelve
Orlando Orlandini
Hudson