In this economic downturn, it’s not enough to have multiplatinum records, box office hits, or countless of endorsement deals. No, these days, celebs envision more than just living off royalties and the fruit of their former success; now, they need an empire. I've rounded up nine savvy celebs who have been primed and primped in transforming their own names into multimillion-dollar brands, Read more

Celebrities are great at multitasking and using their fame to branch out of the niches they're known for. Sometimes they succeed, and sometimes they don't. Here are four celebs who ran into trouble due of the recession, with perhaps a sprinkle of plain old bad business luck. Read more

As the Olympic torch arrives in Beijing to tour the city before Friday's opening ceremony, the city is all decked out with images everywhere of the Games' sponsors. For global brands, the Olympics are an ideal venue because of the worldwide audience, though this year they may receive more enthusiasm from local consumers in China than viewers abroad. Wondering what company is in charge of the Read more

Fashion doesn't just concern itself with what or who you're wearing. The wide network of designers, models, retailers, photographers, and more that make up this stylish industry have banded together to draw attention to important world-impacted issues. It's feel-good fashion at its finest — these special collaborations, fair trade products, eco-friendly elements, and charitable exchanges take Read more

Pregnant Jennifer Garner kept her girls busy over the weekend, starting with a Saturday trip to the nail salon and a visit to a friend's birthday party yesterday. Jen's kept up a packed schedule in recent weeks and doesn't seem to be slowing down. She's been spotted all over town running errands with Seraphina and dropping Violet off at her various activities. When it came to picking up a gift Read more

While last-minute shoppers rush to order flowers for their loved ones, another kind of frenzy has hit the Big Apple. The 136th Westminster Kennel Club Dog Show kicked off the canine festivities with a fun fashion show on Friday night, but now it's down to business as the Hound, Toy, Non-Sporting, and Herding breeds and groups take to the ring today to narrow down the Best in Show pool. Take a Read more

Rachel Zoe had a busy weekend at NYFW. In addition to checking out the Diane von Furstenberg, Skaist-Taylor, and Derek Lam shows, she presented her own Rachel Zoe Collection Saturday at the Empire Hotel. Stars like Olivia Palermo and Mary Alice Stephenson turned out to see Rachel's designs, which were inspired by '60s London and icons like Marianne Faithfull and Mick Jagger. We caught up with Read more

Julianne Hough stepped out in a strapless Kaufman Franco dress at the Grammys in LA this evening. Her red-carpet appearance comes ahead of a busy few months for the star. In two weeks, she's headed to New Orleans to film a new movie with Diablo Cody and in June she has the release of Rock of Ages. The fun is just beginning on music's biggest night, so make sure to vote on Fab and Bella's red Read more

Jennifer Aniston turns 43 years old today! She celebrated her birthday with a trip to Mexico in 2010, but last year she ditched the two-piece for dinner in NYC with friends. We haven't seen her hit the beach lately, since she's been busy traveling between LA and NYC with new boyfriend Justin Theroux. The duo connected back in 2010 while working on Wanderlust, which hits theaters later this month. Read more

Venice Beach got a star-studded dose of fun when Ashley Tisdale, Sarah Hyland, Austin Stowell, and Matt Lanter hit the sand for a photo shoot yesterday. Sarah, who was on a break from filming Modern Family, and Ashley wore bikinis and other beachwear while Matt and Austin rode bikes in flip-flops. It was an especially exciting afternoon for Sarah since she was celebrating her two-year anniversary Read more