In this economic downturn, it’s not enough to have multiplatinum records, box office hits, or countless of endorsement deals. No, these days, celebs envision more than just living off royalties and the fruit of their former success; now, they need an empire. I've rounded up nine savvy celebs who have been primed and primped in transforming their own names into multimillion-dollar brands, Read more

Celebrities are great at multitasking and using their fame to branch out of the niches they're known for. Sometimes they succeed, and sometimes they don't. Here are four celebs who ran into trouble due of the recession, with perhaps a sprinkle of plain old bad business luck. Read more

As the Olympic torch arrives in Beijing to tour the city before Friday's opening ceremony, the city is all decked out with images everywhere of the Games' sponsors. For global brands, the Olympics are an ideal venue because of the worldwide audience, though this year they may receive more enthusiasm from local consumers in China than viewers abroad. Wondering what company is in charge of the Read more

While the Cannes Film Festival was coming to a close, there were plenty of stars busy on set. Matt Bomer filmed scenes for White Collar in NYC, while Jude Law and Catherine Zeta-Jones worked on The Bitter Pill. We also caught a glimpse of Jake Gyllenhaal filming scenes for An Enemy in Toronto. Back in LA, Adam Sandler and Kevin James worked on Grown Ups 2. For all that and more, click through to Read more

No need for an iPhone — we're sharing our favorite Instagram snaps right here to offer a behind-the-scenes glimpse of our week. From a sneak peek at the Agyness Deyn for Dr. Martens collection to a tour of the famous footwear brand's factory, we had a busy week of British adventures. At Gap, we had color-coordinating tees and cocktails, plus a look at the coolest shades for sale. Click on for Read more

Austin rolled out a Texas-sized welcome for X Factor judges Britney Spears, Simon Cowell, Demi Lovato, and L.A. Reid today. The foursome were all smiles upon their arrival and looked ready to get down to business on their first day of taping. The group of judges is back together after meeting up last week for the official unveiling of the new X Factor judging panel. When the cameras weren't Read more

Victoria Beckham brought her boys to check out last night's American Idol finale in LA. Dad David didn't join his family since he was busy playing with The Galaxy in a match against the San Jose Earthquakes. David's team took home a loss, but there was still plenty to celebrate with the announcement of AI's season 11 winner, Phillip Phillips. The whole Beckham crew was together over the weekend, Read more

Will Smith and his Men in Black 3 costars brought their Summer blockbuster to NYC last night after a string of European premieres. Will looked dapper in a checkered Gucci suit accompanied by wife Jada Pinkett Smith, who recently returned from the Cannes Film Festival, where she promoted Madagascar 3: Europe's Most Wanted. Will and Jada's kids Willow and Jaden were also on hand for the premiere, Read more

Last night was a busy one for many celebrities at Cannes. Milla Jovovich was decked out to make the rounds, starting at the Chopard and L'Oréal bash at the Hotel Martinez. She mingled at L'Oréal with fellow brand ambassadors Luisana Lopilato and model Natasha Poly. We caught a moment with Milla at the soiree, and she spoke about what her favorite part of the festival has been. Milla said, "The Read more

Diane Kruger, dressed in Nicholas Kirkwood stilettos and a straight-off-the-runway look from Prabal Gurung's Fall '12 collection, cuddled up to boyfriend Joshua Jackson at the Nights in Monaco Gala in Monte Carlo tonight. The philanthropic event brought out some of Hollywood's biggest stars and also raised funds for the William J. Clinton Foundation and Prince Albert II of Monaco Foundation. Read more