California is home to 674 roadside message boards allocated for Amber Alert messages, giving information to drivers on missing or abducted children, and since they're not always in use for actual emergencies, so what's the logical step? Selling the space to businesses for advertisements. The cash-poor state just got their new budget after an 85-day delay, and state officials see this idea as a way to supplement the highway fund with big ad bucks.
on Yahoo! |
