"What's the magic word?" my mother would always ask me when I was a child and begging for something. It turns out Mom was wrong. The "magic word" for getting what you want isn't "please" — it's "yeah."
According to a paper published recently by rofessor Cynthia Rudin, Ph.D., and Been Kim, Ph.D., researchers at the Massachusetts Institute of Technology's Sloan School of Management, "yeah" is the most persuasive word for getting a proposal or suggestion accepted at a business meeting.
"We looked at data from 95 meetings," Rudin tells Yahoo! Shine. "We wanted to examine if persuasive words even exist." The researchers began their study with some skepticism and were surprised to find that, again and again, the word "yeah" was correlated with success. The researchers did not analyze vocal enthusiasm of the speaker but simply the number of times words were correlated with a positive outcome.