We tend to rationalize our impulse spending, and often enough, we're telling ourselves lies to feel better. LearnVest explores different situations in which we tend to spend more and make excuses for it.
It's 9 p.m. — do you know where your wallet is?
If you're like many women, then it may be right there next to you on the couch as you idly peruse Spring dresses and pastel pumps.
Or at least that's what Gilt.com has found: the members-only retail site recently added 9 p.m. flash sales on Wednesdays and Sundays to cater to our apparently growing penchant for mid-evening impulse buys.
As my friend put it over dinner the other night, "It's the new post-happy hour. My weak point is 9 or 10 p.m. I get home, kick my shoes off, and online-shop. It's not like I need anything; it's just a way to detox from work."
In other words, after a tiring day, she feels like she deserves it. My friend has fallen prey to what consumer behavior experts call a "spending trigger" — an emotional state that makes us more vulnerable to parting with our money.
And as Gilt knows, she's definitely not the only one.
The good news? If you know your triggers, then there are ways to avoid financial regrets. Read up on five other states in which we all tend to overspend — and what you can do about it.
You're in the Dating Market
We recently analyzed which was more expensive: being married or single. While the tax advantages of either are a toss-up, single people definitely spend more at the prospect of a promising date. Putting your best face forward sets off spending triggers galore: there's temptation to splurge on everything from hair and makeup to waxing and wardrobe.
While we're all for feeling confident, remember that if this is someone new in your life, he or she doesn't know whether that dress you're wearing is brand new or your favorite go-to. Your best bet is to pick an honest friend who knows you well and to have her help you choose the hottest look from your closet.
And always remember that a good portion of a first impression comes down to not what you're wearing, but what you convey. So take a good look at your body language, and simply have fun.