Christin Evans takes the cake this week for the ultimate dream job, because The Booksmith owner is doing her community a great service by matching up book lovers with great finds.
Christin Evans takes the cake this week for the ultimate dream job, because The Booksmith owner is doing her community a great service by matching up book lovers with great finds. In addition to that, she's also breathing life into the floundering breed of independent bookstores, which are being overwhelmed by Borders, eBooks, and sites like Amazon. Christin and her husband, Praveen Madan, bought the San Francisco-based bookstore three years ago, and have never looked back to their previous corporate and business suit-filled lives.
SavvySugar: How did you get into this?
Christin Evans: I was actually a management consultant for many years and helped big companies get bigger. After I had done that very successfully for many years, I kind of got to the point where I said am I having an impact or am I just helping Microsoft get bigger or helping Bill Gates get richer? So I took some time off, and spent a year thinking about a lot of different business ideas. Then I stumbled on the idea that independent bookstores really haven't been recreated for the 21st century. Most independent bookstores were started 20, 30, 40 years ago by book lovers who really nurtured their stores during the hay day of paper and hardcover books. But then with the arrival of chain stores, then Amazon, now eBooks, there continues to be lots of pressures on independent bookstores. Over a decade ago, there were more than 5,000 bookstores in the U.S. and now there are fewer than 1,200, as measured by the American Booksellers Association membership. The way I came into this job is because I found it an intellectual challenge, I was always a reader, but I also saw it as an opportunity to try to create an independent bookstore that would be able to sustain . . . thrive in a technology era.
To read more about Christin's wonderfully bookish life, read on!