black friday

Many shoppers turned to the web for holiday shopping over the weekend. Business Insider shares the top products shoppers are looking for.

As the holiday shopping season kicks off, consumers are flocking online to gobble up all the hottest products.

Which products are they searching for?

RELATED: Why We May Never See the End of Branded Shopping Days Like Cyber Monday

The researchers over at Experian have crunched the numbers for us. It looks like the winners so far are Uggs, Apple and Amazon:

Top 10 Product Searches on Thanksgiving

1. Uggs
2. Kindle Fire HD
3. ASUS Transformer
4. Crayola Light Designer
5. Wii U
6. Dr Dre Beats
7. Atari Flashback 4
8. iPod Touch
9. Nook Simple Touch
10. Nabi 2

Top 10 Product Searches on Black Friday

1. Uggs
2. Wii U
3. Kitchenaid Stand Mixer
4. Vupoint Magic Wand 3
5. Shark Vacuum
6. iPod Touch 5th Generation
7. Nabi 2
8. Doc McStuffins
9. Keurig b40
10. Atari Flashback 4

More shopping stats after the jump.

Whether you're one of the brave souls who ventured out at the crack of dawn on Black Friday or you prefer to shop from the comfort of your own home on Cyber Monday, the days following Thanksgiving have become synonymous with deals, deals, and more deals. For moms looking to wow their little ones with holiday surprises, taking advantage of major sales is the way to go. Here is our comprehensive list of the very best Cyber Monday deals and steals for savings-savvy moms.

Apparel

• Aden + Anais: Save 25 percent sitewide on Cyber Monday using code CYBER2012.
• BabyBox: On Cyber Monday, receive 20 percent off all purchases across the site. Valid Nov. 25 through Nov. 26.
• BabyLegs: Three pairs for $12. Coupon code available on website at 12:01 a.m. on Nov. 23. Sale valid Black Friday through Cyber Monday.
• Baby Wit: 30 percent off entire site with promo code BLACKFRIDAY2012. Valid Black Friday through Cyber Monday.
• Destination Maternity: In-store and online, spend $125 or more, and receive a $75 restaurant.com gift certificate. Valid Nov. 21 through Dec. 24.
• FabKids: On Cyber Monday, new members get their first FabKids outfit for $25 (normally $40). Existing members receive a faux fur jacket ($55 value) with the purchase of three outfits.
• Fawn Shoppe: 40 percent off entire store on Cyber Monday (use promo code CYBERSHOPPE at checkout).
• Isabella Oliver: Receive 15 percent off all maternity merchandise with code BUMP15.
• Kate Quinn Organics: Save 50 percent off everything on the site on Cyber Monday. Enter code ff2013a.
• Magnificent Baby: Save 25 percent on all purchases made on Cyber Monday. Enter code CYBER.
• Motherhood Maternity: In-store and online, spend $75 or more, and receive a $50 Restaurant.com gift certificate. Valid Nov. 21 through Dec. 24.
• Neige Clothing: 30 percent off entire website, plus free shipping from Black Friday through Cyber Monday.
• PediPed: Buy one pair, get second pair at 50 percent off on Black Friday and Cyber Monday.
• Psycho Baby: Save 30 percent across the entire site on Cyber Monday with promo code YOUSAVE30.
• Seedling Kids: 25 percent off entire website on Cyber Monday with promo code Gobble.
• Tea Collection: Receive an extra 25 percent off sale items with code CYBER25.
• Zutano: 25 percent off entire site. "Like" Zutano on Facebook or sign up for the Zutano newsletter to receive the secret code. Valid on Cyber Monday only.

Keep reading for more Cyber Monday deals.

Sweater season is well under way, and we firmly believe that you can't be too careful or too well-stocked where those warmth-inducing layers are concerned. Yes, this may be a shopping truth for us, but we're not looking to break the bank either. Call it holiday serendipity, or blame it on the already-unfolding madness of Black Friday, but we've found some seriously amazing sweater steals after combing through the online racks. Like, Derek Lam-cable-knit-sweater-vest kind of great steals. With markdowns nearing the 70 percent range, you'll find everything from a perfect J.Crew angora turtleneck to a classic ribbed pullover from Tibi that will look good with just about anything. Since these are the type of deep discounts that don't last long — especially when the merchandise is in high demand — we'd suggest you take a closer look below and click accordingly.

Heading out to brave the crowds on Black Friday? Don't go it alone. Pack along some willing friends and family members, and load up on these apps that should make your experience much more tolerable.

• ShopSavvy — Scan a bar code to see if the product you're about to buy is actually discounted. ShopSavvy scans available prices for identical products online and in nearby stores so you can see if you're getting the best deal.
• Aisle411 — Android and iPhone users can get custom views of participating stores with Aisle411 to help you find what you're looking for fast. Or at least faster than the folks that don't run to the electronics section. Also included is a list maker so you know what to grab.
• BFAds — Scan the available Black Friday ads, make your shopping lists, and reference items on the go. You can search by item or category, and even compare prices between stores.
• Amazon Price Checker — Even though you won't likely find any Black Friday prices on this app (available for Android and iOS), you will be able to see the regular price of an item, which will tell you if they've actually been discounted, or if you're about to get scammed at the register.
• Snaptell — Comparison shop while you're on the go with this app that lets you snap a pic of the item in question, then provides reviews and prices from various stores.

Let the countdown begin. We're only hours away from the biggest shopping day of the year: Black Friday. Not to worry, we're giving you sneak peek at some of the best fashion deals you definitely don't want to miss so you can keep call and shop on. In fact, we suggest you do the majority of your Black Friday shopping online (why wait in long lines?) and hit up the brick and mortars, like H&M's crazy $5 sweater and dresses sale, on a need-now basis. Check out our list of the top deals below, and remember to check back soon (and often) for updates.

• ASOS: From Nov. 22-25, nab the brand's cool mix of across the pond fashion with 20 percent off sitewide using code BLACKFRIDAYBONUS.
• Tibi: Nov. 21, you'll receive up to 60 percent off and an extra 25 percent off select merchandise.
• J.Crew: Starting now until Nov. 25, enjoy 25 percent off all orders at jcrew.com, plus free shipping on orders of $150+ with COLOR25.
• Shopbop: Nov. 20-26, you'll save 20 percent on purchases of $250 or more, 25 percent on purchases of $500 or more, 30 percent on orders over $1,000, and 35 percent on orders upwards of $1,500 with code BIGEVENT12 at checkout.
• Madewell: Take advantage of the discounts right now with 25 percent off everything online and in stores with code TREAT.
• Forever 21: Get pre-Black Friday steals Nov. 21 with 30 percent off of men's and women's sweaters and $1-$15 deals. Black Friday deals begin on Nov. 23 with discounts on denim, pajamas, boots, handbags, jewelry, and more.
• Alice + Olivia: From Nov. 21-26, take 20 percent off sitewide.
• Diane Von Furstenberg: Nov. 21-26 take 30 percent off sale items with code HOLIDAYSALE — plus free ground shipping.
• Piperlime: From Nov. 23-26, receive 20 percent off the site's wide range of fashions for the whole family.
• Macy's: From Nov. 22-24, head into the mecca of holiday shopping with 20 percent off everything with code TURKEY.
• Express: Nov. 26, get 40 percent off everything plus free shipping online.
• Rory Beca: Nov. 26, you'll get 30 percent off sitewide plus free shipping.
• Rich & Skinny: Nov. 19-21 receive 30 percent off all orders plus free shipping with code RICH30OFF.
• Gap: Get up to 60 percent off store-wide Nov. 20-24 online and in stores through Nov. 25.
• BaubleBar: Nov. 23, the more you spend, the more you save with sitewide discounts.
• Vince Camuto: Nov. 23-26 receive 30 percent off any online order and from midnight to noon on Black Friday, receive 50 percent off select handbags and cold weather accessories.
• J.Crew Factory: From Nov. 21-26, take 40 percent off everything. Jackets, sweaters, shoes, jewelry — it doesn't get better than that, people.
• Target: Beginning Nov. 22 at 9 p.m., get your shop on at the mass retailer for deals in every category. Additional doorbusting deals will begin at 4 a.m. on Nov. 23, and those who hold a Target REDcard will have early access to select Black Friday sale items online.
• Hanky Panky: From Nov. 22-26, score two for $35 boyshorts, Zodiac undies at 75 percent off — plus loads of other steals online.
• Topshop: Nov. 23, the retailer is hosting 30 percent off select merchandise online and in stores. Plus, spend $30 and get $10 off, spend $50 and get $20 off, and spend $100 and you'll get $50 off your purchase.
• H&M: Starting at midnight on Nov. 23, head over to your nearest H&M store to score $5 sweaters and dresses — wow!

More deals right here.

Now that Thanksgiving's come and gone, holiday shopping season is in full force. While you recover from Thanksgiving overload, shop for your loved ones (and, let's face it — yourself) while kitchen appliance and food deals are at their prime. Here are a few discounts to indulge yourself in this Black Friday.

• Bloomingdale's: Up to 50 percent off merchandise and $25 off for every $200 spent.
• Food Network Store: Get 15 percent off your order with the code C89452 until Dec. 27.
• Kohl's: Deals on Keurig and KitchenAid appliances.
• Macy's: From Nov. 22-24, get 20 percent off everything with code TURKEY.

Keep reading for more gourmet Black Friday deals

Dust off the reading list as Barnes & Noble's Black Friday deal will have you hooked on the Nook. Normally $99, the Nook Simple Touch is priced at $59 at the company's brick-and-mortar stores only on Friday, Nov. 23. Many Nook accessories will also see a 50 percent discount online and in stores.

Also on Black Friday, receive a $10 gift card with every purchase of a Barnes & Noble $75 gift card. Or, for the analog-minded, buy one get one half off of all Moleskine products online and in stores.

Will the deep Nook discount inspire you to get one?