Lands' End

By the time Gary Comer reached his thirties‚ he was already an award-winning copywriter‚ champion sailor and world traveler. In 1963‚ he added entrepreneur to his list of accomplishments when he and four friends opened Lands' End in a basement office on Chicago's Elston Avenue. Launched as a mail-order operation for yachting gear‚ the business filled about 15 orders on a good day. It took the team three years to see a real profit‚ and those returns had little to do with fashion. There were 84 pages to the Lands' End Yachtsman's Equipment Guide‚ Gary's first catalog. Only two or three pages featured any clothes at all. And right there‚ on our very first cover‚ was a typo. In the years since, the misplaced apostrophe has continued to grace our name and our label. And while it has prompted some raised eyebrows among English teachers, it also sets us apart as a company whose continuing concern for what's best for the customer is unmistakably human. Now, 55-plus years later, Lands' End designs and sells apparel, swimwear and outerwear for Women, Men and Kids, plus a complete line of home products, luggage and seasonal gifts. Everything we sell is Guaranteed. Period.® If you're not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. We mean every word of it. Whatever. Whenever. Always.