We're happy to present this article from one of our favorite sites, Yahoo!
We're happy to present this article from one of our favorite sites, Yahoo! Shine:
Coolhaus co-founder and CEO Natasha Case turned her recession woes into something sweet. She jumped full-time into her hobby of making gourmet ice cream sandwiches after her job at Disney dried up. "I didn't look back. . . . I just sort of went for it."
Case approached her friend Freya Estreller, who was then working in real estate development for a private equity fund, with the idea of launching an ice cream truck business. After talking it through and running the numbers, Estreller was on board. She recalls thinking, "Let's give it a shot! Let's reinvent the ice cream cone."
Not everyone was so enthused. The women's parents were skeptical. They had invested time and money into supporting the development of their daughters' professional careers. Case had been in architecture school for seven years before getting the job at Disney. "My parents were concerned. . . . They kind of had a little intervention with me. Like, 'What are you doing?'" she recalls.
The two were undaunted and located a $2,700 used mail truck on Craigslist. It was 2009 and the early days of Los Angeles's famous food truck scene. One catch: the truck didn't actually run, so they towed it to Estreller's mother's house, where it sat until they could raise the money for renovation and repairs.
Keep reading the inspiring Coolhaus story.