Are You Giving Any Gift Cards This Year?

A gift card isn't considered as thoughtful as something chosen especially for the recipient, but it's still a nice gesture and can make a great stocking stuffer. When companies go bankrupt they usually refuse to honor outstanding gift cards, and this uncertain economic climate has businesses using advertising to channel any bankruptcy concerns. For example, J.C. Penney is delivering the message that "you can feel good about giving a J. C. Penney gift card."