A huge part of Lauren Conrad's success is her brand, which she does her best to protect. LC had to negotiate with Kohl's for more creative control and freedom, but she managed to find ways to work within their parameters while being true to her brand.
She also says that collaboration and having a healthy partnership is key. Here's an example of one of the obstacles she had to overcome with Kohl's:
I wanted to design a couple of chiffon blouses, but Kohl’s research said that customers wouldn’t buy a see-through top . . . Instead of accepting that the customer might not understand how to wear the piece, we decided we would educate her. We made tags with styling tips that read, “I love lightweight tops. I layer mine over a camisole and pair it with jeans.” Our solution ensured the clothing would perform well in stores while staying congruent with my brand.
Other ways LC stays true to herself also includes being picky with opportunities that pop up. She works on projects that mesh with her image and her interest. For example, she says she's not going to be a singer simply because she has to chance to be one.
Your lesson: If you can, try to shoot for a career that you're passionate about. If you truly care about your work, your chances of rising up in the company will be higher. If you can't find inspiration in your job, take up some freelance projects or volunteering gigs that you're excited about — perhaps it might even lead to a career!