Using Google AdWords as a Job Search Tool

Rethink Your Job Search Using . . . Google AdWords?

I thought I’d heard every unconventional job search method in the book — anyone remember the face-cake lady, or the resume t-shirt? — but apparently I was wrong. Copywriter Alec Brownstein tried an even more unusual approach: using Google AdWords to attract his prospective employers' attention.

Brownstein — banking on the fact that everyone Googles themselves at one point or another — bought the names of five creative directors he wanted to work for on Google AdWords. When they (or anyone else) Googled their names, an ad from Brownstein came up with a link to his website. Want to find out if it worked? Then keep reading.

Of the five creative directors whose names Brownstein purchased, four of them offered him interviews. And ultimately, two of them offered him a job. His gamble totally worked; he’s now working for Y&R New York, his dream job.

Like any unconventional job-seeking approach, this easily could’ve backfired on Brownstein — but the point is, he took a risk, and it worked. Would you try something like this, or have you already?

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