Using Facebook to Get Employers' Attention

Get Employers' Attention by Creating an Ad on Facebook

Self-marketing is a crucial part of gaining employment — you know you're awesome and would do the best job ever, but you must convince potential employers that you're worthy to be on payroll. First, you need to get yourself in the door, and for new college graduates lacking experience, this can be a difficult task.


One Day, One Job got creative when brainstorming job hunting tactics, and challenged their recently graduated readers to a job search experiment on Facebook. Five readers created Facebook ads and indicated the field they were interested in or targeted specific employers. The ads prompted employers to click on the ad to see the person's resume and resulted in hundreds, even thousands of clicks, positive feedback, and employer outreach.

The One Day site has a step-by-step guide to creating your own ad for Facebook. Do you think you would use this tactic to get the word out that you're looking for a job?

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