After seven months of charging passengers for non-alcoholic drinks, US Airways has reversed its policy and will serve complimentary soda, juice, tea, and coffee on all of its flights. The airline began charging for drinks as a way to combat high gas prices, but the global recession has created less demand for travel and US Airways doesn't want to give thirsty passengers a reason not to buy its tickets.
In an email to customers, the Director of Marketing Programs explained that remaining competitive is the main reason for bringing back free drinks. It's a plain and simple business decision. Chief Executive Doug Parker explained the decision will not affect the commitment to follow an a la carte business model, which means the fees for checking bags, choice seats in coach, and blankets and pillows are still applicable.