Coupon clipping has become less popular since its peak in 1992, but 2007 was the first year usage did not decline. Expectantly, the change of heart is attributed to more expensive groceries and less discretionary income. Resistant shoppers claim the time and money trade isn't worth it, but there are new online tools that are perfect for busy people that want to save money.
- TheGroceryGame.com: The site will send a weekly list of the lowest-priced products at your supermarket along with manufacturers' coupons and specials.
- AOL Shortcuts: Register your store loyalty cards with AOL Shortcuts and then search online offers. When you find deals that fit your product needs, click on coupons you want and they'll be added to your loyalty cards. Swipe your card when you check out at the store — no paper involved!
- Manufacturer websites: Some manufacturers, like Pillsbury and General Mills, offer coupon galleries on their websites.