Starbucks Testing $1 Cup and Free Refills

News Flash: Starbucks Tests Dollar Cup of Joe


Last week, many of you thought that Starbucks' removal of organic milk from their menu wasn't the best move for the company. As part of Starbucks' efforts to identify with its customers, they've been experimenting in the Seattle area selling a $1 "short brew" with free refills. A company spokeswoman says that it isn't part of any business strategy, but it sure seems strategic to cut the eight-ounce short size price by one third (it usually costs about $1.50). If this is the start of Starbucks shaking off their expensive rep, I'm all for it.

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