I just received some samples of Starbucks VIA Ready Brew French Roast, and I have to say it tastes quite good when I mix in some soy milk and honey. I'm not a coffee snob, and I don't need to get my fix from a cafe — instant coffee does the trick as well. Not to mention, it's easier on the wallet as well. However, I'm sure a lot of people would disagree with that sentiment. Do you like instant coffee or is it something you avoid?