Will This Sanjaya Ad Make People Want to Save?

September 13, 2008

Sanjaya Malakar of American Idol fame was recruited by Nationwide Financial to make this commercial as part of its "Life comes at you fast" campaign. The New York Times acknowledges the singer was recruited to create ads geared toward Americans of South Asian heritage, and Sanjaya's age (19) implies they're trying to attract some younger clients. Do you think this commercial will make people want to open a retirement account with the company?

6 Comments

baybug 4 years 35 weeks

NO!

SugarKat 4 years 35 weeks

He's so over.

bellaressa 4 years 35 weeks

People will want to save when they are ready or when they want to--I doubt a commercial especially this one will turn their focus on saving.

bengalspice 4 years 35 weeks

This ad seemed dumb compared to the other Nationwide commercials geared towards the South Asian community. I love the proposal one ... and the Bollywood parody. Those really speak to people more than this lame commercial.

ilanac13 4 years 35 weeks

i don't think that sanjaya really is going to help make any positive impact on nationwide. i can understand the strategy there - but i don't think that they chose the right person for the job. he's just famous for being on AI and he wasn't even someone that we all liked - i think that there were more people who were 'mocking' him than supporting him at the time, and that's not necessarily the impression that a company like Nationwide would want to put out there right?

debdebx3 4 years 35 weeks

it's cute

Link Love

6 Comments

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