Things You're Paying Way Too Much For

Sure, we all cringe when we see a cheap bottle of wine we recognize from Trader Joe's going for double the price on a restaurant's wine list. But, while wine-lovers are charged a 400-percent markup at restaurants, soda drinkers are actually hit with a 1,150-percent price increase. Turns out you get a better value with the Cab and not the Coke. More of a bottled-water person? That'll cost you a 900-percent markup. Business Insider recently paired up with Sumocoupon to find out just how much certain products are being marked up. The results make a good case for doing these things yourself.