Product Placements in Britney Spears Music Video

Smart or Sellout: 4 Product Placements in Britney's Music Video

February 18, 2011

Product Placements in Britney Spears Music Video

Product Placements in Britney Spears Music Video

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If you're not too mesmerized by how Britney Spears looks in her new music video, "Hold It Against Me," you'll notice a number of product placements. In efforts to generate revenue, the music industry has seen brands popping up in music videos and even in song lyrics. Do you think Britney went a little too far in this video or do you think it's savvy marketing?

1 / 6

If you're not too mesmerized by how Britney Spears looks in her new music video, "Hold It Against Me," you'll notice a number of product placements. In efforts to generate revenue, the music industry has seen brands popping up in music videos and even in song lyrics. Do you think Britney went a little too far in this video or do you think it's savvy marketing?

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Britney Spears Music Video Marketing Brands Company Product Placements

3 Comments

Paromita 2 years 13 weeks

I think the products and the song, the video just doesn't go well together. Makes it look odd.

Gdeeaz 2 years 13 weeks

Yea product placement is annoying but I don't think she went too far. Now lady gagas video for telephone had I believe 9 or 10 product placements, that was too much IMO.

ladybird213 2 years 13 weeks

she didn't even style out the placements, it was kinda silly