Were you the kid who managed to get two cups of lemonade for the price of one from the stand on your neighbor's lawn? Maybe you just love a serious deal and comparison shop until you've exhausted all possibilities? If this sounds like you, or you've realized lately that your money isn't stretching as far as it used to, than you could make the slow economy work in your favor. I'm not referring to going out of business "everything must go" sales — stores like Best Buy, Circuit City, and Home Depot have been giving customers reason to believe that price negotiation is acceptable on regular-priced items.
It's best to bargain when you've researched the market for something and can back up your bargain argument with information. Who knew that cash registers at Best Buy can reset prices at checkout? Priya Raghubir, a marketing professor at the Haas School of Business at the University of California, Berkeley, had this to say about the acceptance of haggling at major stores: “In the past, when you tried to get yourself a deal and it was an embarrassing thing — the kind of thing you did if you couldn’t afford to pay. Now it’s about being a smart shopper.”