With gas and food prices on the rise, more and more people are skipping the deli line and bringing lunch to work to save money. This is great, but all I hear is how boring a brown bag lunch can get and how people want something different, especially when they are stuck at their desks — something I completely relate to.
Today kicks off an advertising campaign that pairs Ivanka with ConAgra Foods to promote a new line of microwave meals called Healthy Choice Fresh Mixers. Because the meals will last up to a year without refrigeration, the company is targeting busy young office workers that may be looking for an inexpensive and healthy lunchtime solution. If you are in New York or Chicago, samples of the meals will be available today at the Grace Building on 42nd Street in New York, and 1 South Wacker Drive in Chicago.
ConAgra Vice President Michael Locascio explained the company's reasoning for selecting Ivanka as the spokesperson and said, “We wanted somebody who would appeal to a younger office worker who’s technology-savvy.” Do you think she was a smart choice considering the company is trying to promote the lines as budget-friendly?