How Do You Know When a Sale Isn’t a Sale?
“Sale” is a hard word to resist. It implies that you’re lucky, you’re smart, and you’re one-upping everyone else in desperate need of, say, an iPhone 4. But anyone who has plunged into a sale and emerged with an armful of items never to be used knows that the magic s-word can entice you to spend money you wouldn’t have otherwise—and there’s nothing lucky about that.