34 Gifts That Are Perfect For the 40-Something Woman in Your Life

Anthropologie | Venus et Fleur / Dior / Tatcha
Photo Illustration: Michelle Alfonso
Anthropologie | Venus et Fleur / Dior / Tatcha
Photo Illustration: Michelle Alfonso
Every editorial product is independently selected by our editors. If you buy something through our links, we may earn commission.

What do you give to the woman who has everything? It's probably a question that you ponder often — especially if you're shopping for a woman in her 40s with discerning taste and a wide array of interests.

She most likely appreciates gifts that are meaningful or luxe yet practical and that help to elevate her daily routines. If you're at a loss for ideas, not to worry, because we did the hard work and found a lineup of stellar gifts she'll be happy to receive, whether it's for a birthday, anniversary, or special occasion.

With Mother's Day just around the corner, we tapped our own shopping experts for ideas on the best gifts to give any 40-something woman, including products they not only adored and had on their own wish lists this year but also a few PS editor-approved favorites that we know make great gifts for any celebration. From bath caddies and practical tech to cult-favorite beauty products, kitchen essentials, scented candles, editor-loved fashion staples, and so much more, you're bound to find something she'll absolutely love — with prices starting at just $15. Scroll through to shop our picks and get some one-of-a-kind inspiration for gift ideas for your favorite 40-something.

— Additional reporting by Emily Co and Krista Jones

Gifts Under $30 For Women in Their 40s
amazon.com

Gifts Under $30 For Women in Their 40s

The Five-Minute Journal ($22, originally $30)

For a fun exercise that will help her feel balanced and present each day, give her this bestselling journal from Amazon. The meaningful yet simple gift doubles as a thoughtful present that'll inspire her to start a new habit and even practice more gratitude on a daily basis. You definitely can't beat that! Read our Five-Minute Journal product review to learn more.

Editor Quote: "I find that when I write down my intentions, I really am more mindful throughout the day, and I use the nighttime prompts as a way to reflect on the good, and bad, parts of my day. It truly is a five-minute (max!) commitment, and I have seen my gratitude levels markedly improve since I started using it." — India Yaffe, former associate editor, Commerce

Gifts Under $30 For Women in Their 40s
murrays-cheese.pxf.io

Gifts Under $30 For Women in Their 40s

Murray's Cheese Vermont Creamery Strawberry Spritz Goat Log ($7)

For something she can snack on this Mother's Day and beyond, get her this sweet and refreshing strawberry chèvre log. The berry-centric cheese is so versatile; you can pair it with a bottle of champagne for something light, or take the savory route and team it with a butter cracker. Best of all, now through the end of April, you can take 20 percent off on products sitewide with the code GOUDAMOM.

Gifts Under $30 For Women in Their 40s
amazon.com

Gifts Under $30 For Women in Their 40s

Fellow Carter Move Travel Mug ($30)

We love the prospect of being able to take our coffee or tea with us anywhere we go and still have it remain warm and well-insulated through our commutes. Evidently, that dream is actually a reality with the help of this PS editor-approved travel mug.

Editor Quote: "This sleek, slim travel mug will upgrade the on-the-go beverage experience of the coffee-lover in your life. Fellow's mugs are as functional as they are chic — the ceramic coating inside (vs plastic or stainless steel) doesn't hold flavors or odors, so a perfectly crafted pour-over or Americano stays just as delicious. This tumbler is incredibly resistant to leaks and comes with a splash guard for safer sipping and driving, but be warned that it does keep drinks H-O-T — I sometimes add a splash of cool water just before I seal it up to ensure I can sip it sometime this century." — Mandy Harris, former SVP, Content Strategy and Operations

Gifts Under $30 For Women in Their 40s
amazon.com

Gifts Under $30 For Women in Their 40s

BalanceFrom All Purpose Exercise Yoga Mat ($20)

Is she looking to perfect her meditation game this year? Help her curate a solid yoga routine with this bestselling yoga mat. You can learn more about the workout essential in our BalanceFrom All Purpose Exercise Yoga Mat product review.

Editor Quote: "This mat is so thick and cushioned, it feels more like a pad, but it's got enough grip so that you can still move with it. Since I started using it, I have not worried about my knees when doing leg lifts or fire hydrants, and my wrists have also stayed comfortable in planks, something I never thought would happen." — India Yaffe, former associate editor, Commerce

Gifts Under $30 For Women in Their 40s
amazon.com

Gifts Under $30 For Women in Their 40s

Simple Modern Insulated Tumbler ($26)

This viral cup has made the rounds on TikTok several times now, often trending for its status as a celeb-loved essential (Tinx, in particular, is a fan) and durability. With more than 57,000 near-perfect reviews online, as well as a glowing review from one of PS's own editors — see our Simple Modern Insulated Tumbler review for further proof — it's definitely worth the hype.

Editor Quote: "It may sound trivial, but this cup has not left my side in weeks, except to get washed, and even then I'm sad. I've been able to hit my water goal almost every day since I started using it, so thank you, Tinx, for showing me the way." — India Yaffe, former associate editor, Commerce

Gifts Under $50 For Women in Their 40s
nordstrom.com

Gifts Under $50 For Women in Their 40s

Slip Silk Sleep Mask ($50)

If you're looking to help her optimize her sleeping routine, this luxurious sleeping mask is highly recommended by pretty much everyone — from celebrities like Ashley Tisdale and TikTok influencers like Remi Bader to home-design heroes like Shea McGee. The plush eye mask is truly a bedtime essential, as confirmed in this Slip Sleep Mask product review.

Editor Quote: "This Pure Silk Sleep Mask is great at blocking any and all lights, from the reading lamp on your bedside table to the LED lights that may be attached to your bed frame. If you share a bed with someone who requires total darkness to fall asleep (or if you're that person), it'll be a total game changer." — Shelcy Joseph, contributor

Gifts Under $50 For Women in Their 40s
amazon.com

Gifts Under $50 For Women in Their 40s

Eco-Friendly Bamboo Multi-Device Charging Station and Dock ($41)

This handy charging station is perfect for neatly charging and storing any electronics. If she tends to keep her laptop, ebook reader, and phone bedside or works from home, we'd rank this one at the top of our list. The product will help her stay more organized.

Gifts Under $50 For Women in Their 40s
amazon.com

Gifts Under $50 For Women in Their 40s

Casper Sleep Original Pillow ($59, originally $65)

We could all use a little help at getting a better night's rest. And whether you're shopping for yourself or seeking out a gift for someone you love, this bestselling Casper pillow is a bedtime essential that's sure to provide better sleep any night of the week. Check out our product review on the Casper Foam Pillow to learn more.

Editor Quote: "The main reason I love it is because it truly does keep me so much cooler. For the first time in what seems like forever, I didn't wake up with my hair and face feeling sweaty or greasy. The pillow is actually made to prevent overheating." — Krista Jones, former editor, Commerce

Gifts Under $50 For Women in Their 40s
target.com

Gifts Under $50 For Women in Their 40s

Stanley 40oz Stainless Steel Quencher Tumbler ($45)

If you spend as much time scrolling through TikTok as we do, then you're probably familiar with this cult-favorite product. The heavy-duty tumbler will help her stay hydrated throughout her day, whether she's lounging around at home or commuting to the office. We love the cup's sleek design and the fact that it comes in plenty of fun and stylish colors. Read through our review of the Stanley Quencher Tumbler to learn more.

Editor Quote: "What don't I like about this Stanley tumbler is the real question. I've had it for about a week, and it's become my day-to-day companion, which is saying something because I'm the dehydrated one of the friend group. I'm low-key shocked to admit that it's earned a spot on my bedside table in case I wake up thirsty in the night, it spends all day on my desk throughout the day (filled with sparkling water from my apartment building), and I've even been bringing it to Orangetheory classes in the evening. Thanks to this water bottle, I'm confident I'm the most hydrated I've ever been." — Marisa Petrarca, contributing editor, Commerce

Gifts Under $50 For Women in Their 40s
sephora.com

Gifts Under $50 For Women in Their 40s

Tatcha Hinoki Gentle Exfoliating Body Wash ($34)

Even if you can't afford to treat her to a spa day, you can at least give her a soothing, at-home spa experience with the help of this cult-favorite body wash. The soft exfoliating wash is infused with hinoki wood essential oils that help to relieve stress and calm the skin. Read more about the intoxicating beauty essential in this Tatcha Forest Awakening Hinoki Body Wash review.

Editor Quote: "The scrub itself is quite gentle; it uses cellulose, the main constituent of plant cell walls, as the buffing agent is an eco-friendly alternative to microplastic beads, which the Food and Drug Administration has banned in the United States. Unlike salt- or sugar-based scrubs, the cellulose particles don't dissolve seconds after they come into contact with water, which gives you a nice, long window to massage the gel into your skin." — Aviel Kanter, director, Branded Content

Gifts Under $50 For Women in Their 40s
amazon.com

Gifts Under $50 For Women in Their 40s

Betty Buzz Cocktail Mixer Variety Pack ($40)

If we're being honest, we'll buy anything that Blake Lively makes — including these delicious, nonalcoholic mixers, which can elevate any family get-together or night out with friends. She can use these flavorful drinks to create different mixers and cocktails, both with and without alcohol. From grapefruit to lemon lime and more, she's bound to find a flavor she'll love — and just in time for outdoor hosting season. Read our Betty Buzz Mixers review for more details.

Editor Quote: "Personally, Betty Buzz's Ginger Beer and Tonic Water mixers are going on my 'remember to order' list, but there's something for everyone to enjoy here, with or without alcohol." — Angelica Wilson, former associate editor, Fitness

Gifts Under $50 For Women in Their 40s
amazon.com

Gifts Under $50 For Women in Their 40s

Neck Massage Pillow ($30, originally $60)

This high-tech massage pillow is another one of Amazon's bestselling products, and it's not hard to see why. This neck massage pillow is great because it's also portable, meaning you can easily transfer it in between rooms or even take it along on a trip. It's a relaxing present no one can refuse.

Gifts Under $50 For Women in Their 40s
shop.bombas.com

Gifts Under $50 For Women in Their 40s

Bombas Gripper Slipper Bootie ($45)

Are they socks? Are they slippers? These Bombas combine both by blending the coziness of a snuggly sock with the structure and soft padding of a slipper. They're fitted with a fluffy sherpa lining that adds an extra layer of warmth to the pair. Plus, they have grippers along the bottom, which help to prevent you from slipping on tile or other smooth surfaces while wearing them.

Gifts Under $100 For Women in Their 40s
murrays-cheese.pxf.io

Gifts Under $100 For Women in Their 40s

Murray's Cheese Mother's Day Sampler ($79)

Sometimes the best gift you can give a woman is a decadent cheese platter that pairs beautifully with a glass of red wine. This sampler from Murray's Cheese features six delicious cheese wheels and wedges that range from a savory, truffle-studded wedge to a strawberry chèvre that would make the sweetest addition to any Mother's Day brunch. Shop it now and have it delivered just in time for the special holiday. Plus, now through the end of April, use the code GOUDAMOM to take 20 percent off products sitewide.

Gifts Under $100 For Women in Their 40s
letterfolk.com

Gifts Under $100 For Women in Their 40s

Letterfolk Tile Mat ($75)

Help her channel her inner interior designer with this thoughtful home essential. A doormat is such a warm, welcoming piece in any home space, but this one is especially cool as you can customize it as often as you'd like. Our PS editor called the home accent "genius" in this Letterfolk Tile Mat product review.

Editor Quote: "If you have a creative spirit and love changing up your decor, you'll enjoy using this tile mat. It's fun to create designs or follow along with the brand's suggestions — I've found there's lots of inspiration on Instagram. Just know that to keep your mat shiny and perfectly new, you will need to wash it every few weeks." — Macy Cate Williams, former content director, Commerce

Gifts Under $100 For Women in Their 40s
spanx.com

Gifts Under $100 For Women in Their 40s

Spanx Faux-Leather Leggings ($98)

For a pant that she can wear around the house and then straight out to dinner come nighttime, get her these sleek faux-leather pants from Spanx, which are hailed as being one of the brand's bestsellers. Made from a slimming faux-leather fabric, the bottoms hug the body in all the best ways — accentuating curves and providing the legs with a more contoured look. Plus, they come in a range of inseam lengths (like regular, petite, and tall), so you can shop out the perfect fit for your gift recipient.

Gifts Under $100 For Women in Their 40s
emuaustralia.com

Gifts Under $100 For Women in Their 40s

Emu Australia Mayberry Slipper ($68)

We're suckers for a truly great pair of slippers, and few come more highly recommended by customers (and PS editors alike) than this plush style from Emu. The snuggly shoe is available to shop in a variety of colors. One editor loves the style so much, she actually buys it for everyone she knows during the holidays — as further explained in this Emu Mayberry Slipper product review.

Editor Quote: "The Emu Australia Mayberry Slippers never fail me. They are plush, comfy, and worth every penny. In the past, I've spent over $100 on a similar options from other brands, but these are by far the best in my opinion." — Krista Jones, former editor, Commerce

Gifts Under $100 For Women in Their 40s
amazon.com

Gifts Under $100 For Women in Their 40s

Bala Bangles ($55)

Thanks to these beloved arm weights, any fitness-lover will be able to enjoy a comprehensive workout at home — or really any where for that matter — courtesy of the product's easy-to-use design. Learn more about why this weight set is the perfect at-home workout elevator in this Bala Bangles product review from one PS editor.

Editor Quote: "I love these weights because they're super easy to put on and adjust. They're comfortable, and they make me feel like I can take on the world — or my hour-long Pilates class. I've also worn them on walks around my neighborhood for a little extra burn." — India Yaffe, former associate editor, Commerce

Gifts Under $100 For Women in Their 40s
homecourt.co

Gifts Under $100 For Women in Their 40s

Homecourt Kitchen Trio ($70, originally $75)

If you know a woman obsessed with keeping her home clean at all times, then she'll definitely appreciate receiving this luxurious cleaning set. The bundle is a bestseller from Courteney Cox's home cleaning brand, and even PS's own editors love it — just read through our product review on the Homecourt brand to learn more (and channel your inner Monica).

Editor Quote: "What I like about Homecourt's Surface Cleaner is that it's safe to use on many surfaces, including finished wood, tile, sealed stone, stainless steel, and granite. It even works on glass and mirrors without leaving streaks. With just a few spritzes, I can tackle and clean up spills, dust, crumbs, and even smudges. It's great for cleaning up grease and oil spots on stoves as well, as long as you let it soak for a bit." — Anvita Reddy, assistant editor, Commerce

Gifts Under $100 For Women in Their 40s
skims.com

Gifts Under $100 For Women in Their 40s

Skims Cotton Fleece Classic Jogger ($68)

What better way to show someone you care than with a snuggly pair of joggers that they can cozy up in at home? These fleece pants from Skims are supremely comfortable, and they're even available to shop in multiple colorways — including this moody crimson shade.

Gifts Under $100 For Women in Their 40s
clinique.com

Gifts Under $100 For Women in Their 40s

Clinique Smart Clinical Repair Wrinkle Correcting Serum ($76)

If the person you're gifting is serious about her skin-care routine, she'll be over the moon to recieve this nighttime beauty essential. It's meant to replump, repair, and resurface the skin. The formula is so potent, it's like getting an in-office treatment in a bottle, and she'll be so excited to test it out.

Gifts Under $100 For Women in Their 40s
thesill.com

Gifts Under $100 For Women in Their 40s

The Sill Snake Plant Laurentii ($68)

We may not be professional designers, but we know that nothing makes a home cozier than a few plants. So, treat her to this simple and sweet snake plant from The Sill that's sure to elevate her space with a more friendly touch. We love the cute pot that it comes in, too.

Gifts Under $200 For Women in Their 40s
ettitude.com

Gifts Under $200 For Women in Their 40s

Ettitude Signature Sateen Duvet Cover ($194)

Her nighttime routine will be elevated for the better with the help of this silky duvet cover. Available to shop in three different sizes, the product is made from a high-quality soft sateen weave material that's lightweight and totally breathable — making it a great buy for hot sleepers. One reviewer even wrote on the brand's site: "This is the best bedding I've ever had! I'm really particular about texture and cooling. Ettitude delivers. I've tried other competitors and the bedding is only nice until the first wash, but this fabric only gets softer each time. I also have dogs and the sateen cuts down on dog hair."

Gifts Under $200 For Women in Their 40s
fromourplace.com

Gifts Under $200 For Women in Their 40s

Our Place Always Pan ($150)

Our editors genuinely can't stop talking about their love for the Our Place Always Pan — and for good reason. The internet-loved home-cooking essential is one of the most versatile tools out there, allowing you to perfect all of your cooking techniques in a convenient, all-in-one product, rather than having to stock up on multiple pots and pans. Just read our editor's thoughts on the kitchen staple in this Our Place Always Pan product review for further inspiration.

Editor Quote: "The multifunctional pan does so much more than just make pancakes (but it also does that very well). The nontoxic and nonstick pan features a smart design that is well-thought-out and covers all your bases. It comes with a spatula and a dedicated place to rest it. Included in the price, it also comes with a stainless-steel steamer, which is perfect for broccoli, dumplings, and more." — Krista Jones, former editor, Commerce

Gifts Under $200 For Women in Their 40s
maisonmiru.com

Gifts Under $200 For Women in Their 40s

Maison Miru Wish and Hope Opal Nap Earrings ($105, originally $110)

In case there was ever any confusion, we're happy to confirm: jewelry is the most timeless gifting essential that's perfect for celebrating absolutely any occasion. There are so many different accessories and jewels to shop online, but these dainty studs are a particular favorite — even of PS's own editors. Read our review of the Maison Miru nap earrings for more information.

Editor Quote: "Nap earrings have changed my life. This innovative brand has removed the pokey back and traditional earring backing by adding a flat design that actually screws together. These earrings are incredibly comfortable to wear, don't tarnish, and always feel very secure." — Lauren Hendrickson, former vice president of commerce and affiliate growth

Gifts Under $200 For Women in Their 40s
keurig.com

Gifts Under $200 For Women in Their 40s

Keurig K-Supreme Plus Smart Single Serve Coffee Maker ($100, originally $200)

This smart coffee maker has all the same capabilities of a classic coffee machine, just in a more upgraded design that features advanced tech capabilities, which allow users to control the appliance all from their smartphone (casual). One PS editor and notable caffeine-lover tested the advanced system for herself and graciously shared her experience with the kitchen tool in this Keurig K-Supreme Coffee Maker product review.

Editor Quote: "What truly amazes me about this coffee maker is that the BrewID technology recognizes the specific brand and roast of the K-cup pod, then automatically customizes the brew settings to the recommendations of the coffee expert who created it. So whether you're using Peet's, Starbucks, Folgers, or whatever your favorite K-cup pod is, the brewer will immediately know what it is when you pop it in." — Macy Cate Williams, former content director, Commerce

Gifts Under $200 For Women in Their 40s
amazon.com

Gifts Under $200 For Women in Their 40s

Click & Grow Indoor Herb Garden Kit ($230)

Know a woman with a green thumb? She's sure to get a kick out of this indoor growing kit, which will allow her to grow some of her own favorite herbs right within the comforts of her home. One PS editor said the tool was especially perfect for beginners in this Click & Grow Indoor Smart Garden product review.

Editor Quote: "The Click & Grow Smart Garden is a great home addition for both beginner and advanced plant enthusiasts. For anyone who's too busy to grow traditionally, this is a perfect way to still get the experience of growing without stress. It's also a great home addition for anyone who just wants to enjoy greenery in the home to brighten up a space — this minimal maintenance is worth the air-quality benefit alone." — Moná Thomas, living editor and content strategist

Gifts Under $200 For Women in Their 40s
sijohome.com

Gifts Under $200 For Women in Their 40s

Sijo Home TempTune Mattress Pad ($158, originally $175)

If she's a hot sleeper, this cooling mattress pad can deliver a consistently cool night's rest. The product's fibers aim to adjust to a user's optimal temperature, so you can cool the mattress down to a setting that's comfortable for you. Our editor called it a must have for summer and beyond in this Sijo Home Clima Temperature-Regulating Mattress Pad product review.

Editor Quote: "All in all, this cooling mattress pad works, and I would recommend it to anyone who gets hot in their sleep or even is chilly at night. That's what makes it a great investment: you can use it year-round. Snag one for yourself before the summer gets even hotter." — Krista Jones, former editor, Commerce

Gifts Under $500 For Women in Their 40s
amazon.com

Gifts Under $500 For Women in Their 40s

NuFace Mini+ Starter Kit ($250)

This face-sculpting tool is really the skin-care gift that keeps on giving. The cult-favorite device relies on a microcurrent technology to smooth, shape, and depuff the skin, all while providing a spa-like experience within the comforts of your own home. Don't just take my word for it — read why our editor claims the NuFace product is worth the hype in this NuFace Trinity Facial Toning Device product review.

Editor Quote: "While the results were not as dramatic as the transformations I saw on Instagram, I was completely blown away. Because I didn't want to look like a hydraulic lowrider car, I went ahead and did the other side of my face to even everything out. When I was done, my jawline looked extremely pronounced and my face just looked refreshed overall." — Ariel Baker, assistant editor, Beauty

Gifts Under $500 For Women in Their 40s
citizenwatch.com

Gifts Under $500 For Women in Their 40s

Citizen Stiletto Silver-Tone Dial Stainless Steel Bracelet Watch ($333, originally $475)

With this sleek bracelet watch, she'll be on time and styled out wherever she goes. The statement piece is made from a stainless steel material that's durable yet delicate.

Gifts Under $500 For Women in Their 40s
ouraring.com

Gifts Under $500 For Women in Their 40s

Oura Ring ($449)

If you're on the lookout for a unique gift for the person who has everything, look no further than this unique wellness accessory. The athlete-loved essential takes all the benefits and advanced knowledge of a classic fitness tracker and simplifies it into a wearable ring design — perfect for any wellness-obsessed woman. One PS editor had so many good things to say about the fitness tool in this Oura Ring product review.

Editor Quote: "In summary, I really like my Oura Ring. I find the data very helpful, and it lets me know how to make minor tweaks to support my overall health and wellness goals. It's not going to tell you anything unprecedented; after a turbulent red-eye last night, it's no wonder my sleep score was abysmal, and I've had lots of coffee to keep up. But, for someone that generally leads a healthy lifestyle or is looking for clues to improve their everyday habits like sleep and movement, I'd highly recommend the Oura Ring." — India Yaffe, former associate editor, Commerce

Gifts Under $500 For Women in Their 40s
amazon.com

Gifts Under $500 For Women in Their 40s

Sony WH-1000XM5 Wireless Headphones ($398)

If she's a music-lover, she'll be so delighted to receive these bestselling noise-canceling headphones. Designed with comfort in mind, these headphones have ear cups with cushiony padding. Not only do the headphones work to block out all external noise, but they also rest so comfortably on your head, you might forget you're wearing them at all. One PS editor claimed they were "worth the splurge" in this Sony Noise-Canceling Headphones review.

Editor Quote: "These over-the-ear headphones have the most comfortable yet secure fit. The ear cups are cushioned with a soft-fit leather lining that feels like a pillow. I like that these headphones are over-the-ear and not on-ear; they certainly don't squish against my earrings." — Anvita Reddy, assistant editor, Commerce

Gifts Under $500 For Women in Their 40s
bulova.com

Gifts Under $500 For Women in Their 40s

Bulova White Dial Leather Strap Sutton Watch ($263, originally $350)

If you're looking for a way to truly show the woman in your life just how much you care, you can't go wrong with this diamond-adorned watch from Bulova. Finished with a mother-of-pearl dial and gold tone batons, the accessory is bound to add some extra sparkle to her jewelry drawer.

Gifts Under $500 For Women in Their 40s
venusetfleur.com

Gifts Under $500 For Women in Their 40s

Venus et Fleur Small Round Arrangement ($299)

Flowers are the tried-and-true gift that never fails. This luxurious flower arrangement is especially elegant, as it comes with freshly cut roses delivered in a Parisian-infused box that will make the perfect centerpiece for any table in her home. Our editor hailed the floral gift as being totally worth it in this Venus Et Fleur Arrangement product review.

Editor Quote: "The Venus Et Fleur Small Round arrangement looks absolutely exquisite. The color I chose is a traditional rich red. It looks royal, elegant, and timeless. The roses feel velvety soft but are quite delicate. It's definitely a decor piece you cannot manhandle and touch all the time." — Anvita Reddy, assistant editor, Commerce

Anthropologie | Venus et Fleur / Dior / Tatcha / The Sill
Photo Illustration: Michelle Alfonso


Kyley Warren is an award-winning writer, editor, and affiliate strategist with more than four years of experience in the publishing space. She currently works as an assistant editor on POPSUGAR Shopping and is an expert on all things related to shopping and fashion. She previously worked with Entertainment Tonight as a style commerce writer, and her byline has appeared in publications globally.



Emily Co is a former editor for POPSUGAR Smart Living.



Krista Jones is a former editor of commerce at POPSUGAR.