Do You Buy Cleaning Products For the Design?

Your Two Cents: Do You Buy Cleaning Products For the Design?

Advertisers are hoping new designs on some cleaning products will have the effect of stronger staying power, without necessarily creating more effective products. According to the Wall Street Journal, "Makers of dishwasher detergent and fabric freshener are dressing up their packaging in the hopes that consumers will showcase the bottles when they're not using them." A market research survey reported that 55 percent of those surveyed remarked that "appearance is somewhat or very important in deciding which household paper goods and cleaning products to buy." Does this describe you?


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