Designer Labels Make You Look Better

by Emily Co 0

Who knew your Chanel bag would make you a better person, at least in other people's eyes. Wearing brand-name clothing and toting high-end bags will get you better job recommendations and a higher pay, according to a study by psychologists at Tilburg University in the Netherlands. Researchers Rob Nelissen and Marijn Meijers write:

The present data suggest that luxury consumption can be a profitable social strategy because conspicuous displays of luxury qualify as a costly signaling trait that elicits status-dependent favorable treatment in human social interactions.

Funny, I've always thought that wearing designer labels is a detriment as they can distract people. But I guess the brands are a good kind of distraction!