Broke Is the New Black Shirt: Brilliant or Baffling?

If you don't know anyone who hasn't been affected by the recession, then you're certainly an anomaly. More people are struggling with financial stability and are being open about it than before, which I'm guessing is the thought process behind this Broke Is The New Black racerback tank ($24).

I get that it's trying to make a cheeky statement about the state of things, but I'm not so sure about sending a message that being broke is in. What do you think about this concept — is it brilliant or baffling?