Brilliant or Baffling: Man Sells Tattoos as Ad Space on Leg

People do some crazy and creative things for cash, and New Zealander James Stewart has taken advertising to new extremes. He's offering tattoos for NZ$500 per square centimeter; sponsors will choose artwork from the art community website ArtKlick.co.nz to serve as inspiration for the tattoos, and for each design used he'll pay the artist NZ$1,000.

His goal is to raise NZ$1 million (£384,000), donate NZ$50,000 to ArtKlick and NZ$50,000 to charity, and use the rest to start two new businesses.


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