The Appeal of Super Bowl Advertisements

by Emily Co 3

We showed you sneak peeks of some of the upcoming ads, and it looks like Business Insider released more tantalizing previews. Since each 30-second Super Bowl ad spot costs around a hefty $3 million, companies dedicate a lot of energy and moolah to their commercials. It seems like it might be worth it for some — these ads have catapulted industry no-namers like GoDaddy.com into the limelight. Are you excited about watching the commercials this Sunday?