SavvySugar

News Flash: Starbucks Tests Dollar Cup of Joe

Jan 24 2008 - 7:51am

Last week, many of you thought that Starbucks' [1] removal of organic milk [2] from their menu wasn't the best move for the company. As part of Starbucks' efforts to identify [3] with its customers, they've been experimenting in the Seattle area selling a $1 "short brew" [4] with free refills. A company spokeswoman says that it isn't part of any business strategy, but it sure seems strategic to cut the eight-ounce short size price by one third (it usually costs about $1.50). If this is the start of Starbucks shaking off their expensive rep, I'm all for it.


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