Nobody wants a customer service experience that leaves you swearing under your breath, but these situations aren't exactly avoidable. MSN Money knows how important [1] customer service is to consumers and conducts an annual survey that measures customer satisfaction.

It's named 10 companies that need a lot of improvement in the customer service department and 10 that would be good examples to the companies in the Hall of Shame. It's apparent from the rankings that banks in general could step it up.

Customer Service Hall of Shame

10. Citigroup
9. Bank of America
8. Abercrombie and Fitch
7. Qwest
6. HSBC
5. Time Warner Cable
4. Capital One
3. Sprint
2. Comcast
1. AOL

To see the companies that offer a happier customer experience, .
Customer Service Hall of Fame

10. Southwest Airlines
9. Costco
8. Apple
7. Whole Foods
6. Publix
5. Nordstrom
4. Amazon
3. Netflix
2. Trader Joe's
1. USAA

Source [2]