Hyundai started it, and now Ford and GM have announced their own variations of Hyundai's offer designed to sell cars to a cautious population. While Hyundai's walkaway program offers to absorb car payments for three months and will accept a returned car without any additional payment if a buyer loses her job, Ford and GM have developed slightly different ideas for getting cars off the lots and into the hands of people worried about unemployment.

Ford's program includes paying $700 a month up to one year for new vehicles if buyers lose their jobs, while GM is offering to cover up to nine payments of $500 each in case of unemployment. Ford will extend its program through June 1 and GM's offer is only good through April 30. Perhaps the marketing tools will prove successful in selling cars to tentative customers and help the auto industry dig itself out of an expensive collapse.

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