There aren't many winners in this economy, so it's interesting to see which businesses are posting profits and getting it done despite the recession. It has become clear that hygiene is of the utmost importance as of late because dentistry and deodorant makers have been sitting pretty through the crisis.


Dentists attribute an uptick in client visits to a couple of patterns: People are grinding their teeth so much because of economy-related stress and need dental work because of it; those without dental insurance are putting off appointments to the point where they need serious work; and nervous employees with insurance are rushing to get to the dentist while they still have coverage.

To find out why deodorant sales are up, read more.

Deodorant makers are experiencing an increase in sales as well, and they are crediting the success to the release of more expensive clinical formulas. These products can cost more than double the price of original formulas, but cash-strapped consumers are willing to shell out the extra dough. Lisa J. Pieretti, executive director of the International Hyperhidrosis Society (hyperhidrosis means extreme sweating) explained why she thinks people are paying more and said, "At least I’d have the confidence that I’m not going to go to a job interview and have huge sweat stains under my arms, which will make people perceive that I’m nervous or lying or I don’t know what I’m talking about."

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