Among the glitz and glam of Sunday's Golden Globes [1] were tiny doses of reality: The job website Monster.com premiered a commercial from its new advertising campaign during an awards show break. The humorous commercial made light of job hunting, but it also served as a reminder that so many people need jobs right now.

While the unemployed are certainly a target, Monster's campaign to promote its redesigned site is also aimed at attracting passive job seekers [2] who are currently employed. In fact, three of the site's new features are aimed at passive seekers: Career Snapshots describe various careers and their growth prospects; Career Mapping allows users to enter their current job and the type of job they want, and Monster proposes a transitional plan; and Career Benchmarking is a transparency tool that asks users for career, education, salary and benefits information and compares them with other workers in the same field.

Even if you're not interested in a new job, the Career Benchmarking tool seems like it could be useful. Will you peruse the revamped job site?