A gift card isn't considered as thoughtful as something chosen especially for the recipient, but it's still a nice gesture and can make a great stocking stuffer. When companies go bankrupt they usually refuse to honor outstanding gift cards, and this uncertain economic climate has businesses using advertising to channel any bankruptcy concerns. For example, J.C. Penney is delivering the message that "you can feel good about giving a J. C. Penney gift card."
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i'm not sure yet - but chances are i will go that route for a few people. i'm just not sure what to get some of my family and friends and i've always found that gift cards aren't impersonal - yet they are great presents cause you know that someone can get what they want.
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