Doesn't bother me...I think it's HOT!

It doesn't offend me but to be honest I'm tired of oversexualizing fashion. Sex isn't the only thing that sells!

I'm not sensitive about stuff like this so it doesn't bother me. Didn't Peggy say to Don on MM that sex does sell, if I'm remember right?

It doesn't bother me as such, but why would someone promote their product with an implied gang rape scene?

It doesn't bother me too, and I think is how the label works. If we see past campaigns they all had that sex thing... And don't we have freedom of expressing ourselves?

Certain things bother me. I hate Volvo...their new logo is the male symbol. I also couldn't stand that they created a car just "for women" - pink with flowers and scrunchie holders. Yeah...that's just what I need *retch*.

I'm sick of seeing half naked people everywhere selling EVERYTHING, but I'm not offended by it.

I'm with chocolatine on this one. That was the first thought that ran through my head. This one isn't necessarily about sexism but implied violence.

I agree with Chocolatine and sundrops. that was my first thought too about this particular ad. And yes that does offend me, why would they want to glamorize something like that?

Ms. magazine has a neat feature on their back page each issue - it's ads that they (I guess) consider offensive to women, because of sexism, overt sexuality or violence. It's pretty interesting - often there will be an ad that I've seen a million times, but I never noticed the issues. Which is a little scary, because it shows how much I've been taught to accept this treatment.

i agree with chocolatine.

How can I be bothered when the female models are so gorgeous? It's hard to take offense to something that's obviously not a grotesque representation of life. It's pure advertising and not meant to be taken seriously: "Wear Dolce & Gabbana and become submissive." Come on.

I'm more intellectually than sexually offended and I'm tired of it. I want to see some interesting ideas in ads, not just hot bods.

erotic is what i think of when i see the above add...i don't see gang rape at all....voyerism..yea..submissive..dominance...sex...its hot...and sex alwasy sells

I saw that ad and instantly thought: "This SCREAMS gang-rape".

I'm not really offended so much as perplexed. I mean, I like images of airbrushed, sleek and sexy people as much as the next person, but this one in particular makes me a little uncomfortable just because of the set-up.

I'm not very easily offended. Unless something overtly states somehow that women are inferior to men, it really doesn't touch my sensibilities one bit.

Ads that showcase femininity are sexy and empowering, but I am offended by this particular ad. The posture of the models shows this frail little waifish thing being held down while a bunch of creepy men watch? Ew. Not sexy.

I am more offended by overtly sexist advertising that pigeonhole consumers in stereotypical gender roles. One example is vitamin commercials that show men perched on a desk with papers in hand and reading glasses on, while the woman pushes a stroller. Or ads that make it seem like some woman's biggest concern in her entire day is making hot and fluffy dinner rolls for her busy busy children. Gag. I could go on and on...

I understand that most these ads are probably the product of market research on who actually buys and uses these items (maybe more men need to get their butts in the kitchen), but some of them just unnecessarily divert to stereotypes. Women might be the ones buying the fluffy hot dinner roles, and the ones making them, but must we pretend like they are the biggest and most pressing concern of the average woman's day? I think not.

I think the D&G ad is a beautiful photograph, but I don't see how it's promoting their brand well (as others have mentioned).
I tend to feel this way about a lot of ad images, there are gigantic bilboards on the freeway near me that advertise for Banana Republic, Ambercrombie and the like that show mostly naked models and are lovely images... but where are the clothes? what are they advertising? I don't get it.
But then again, I still shop at banana... so maybe it works (I'd buy D&G too, if I could afford it).

It doesn't bother me. I am more bothered when the try to make young girls look like grown women. Tom Ford did this a lot when he was at Gucci we would always comment at the office that they were getting younger and younger it was gross to look at.(I used to work for them). BTW I have a new Volvo and it did not come with a scrunchie holder and the handbag holder is great but too small for my bag. I love it for other things. They also had women design the the just for women car not men and that is why there is handbag holder.

I'm not offended, but I'm not going to purchase whatever this is advertising...

SugarKat I was going to say the same thing. I'll vote with my money.

I'm good at rolling my eyes and skipping past things that might offend me on a closer look, so this doesn't bother me too much.

I do think the pornification of EVERYTHING has gotten really annoying, though.

There's so many ads that spoon-feed sex that they all blend together and become mundane. Give me more substance. It doesn't make me want to rush out and buy the newest line of D&G products, but it does reinforce the brand.

If what they're looking for is simply branding and pushing the culture and experience on us, then it is effective (like Budweiser ads). This approach appears to be effective for brands like Dolce, Prada, and those players in the game, and even some spirits brands. I feel there is a disconnect when it comes to Abercrombie and Bruce Weber's work (not that it isn't great in itself), being that I don't see Abercrombie loyalists as having a desire to go around the countryside half-naked with skin to skin contact. Back to Dolce and Prade, I see them as great brands, but they seem to really shine as excellent social and after-hours brands. I'm rambling because it is hump day. I apologize if I'm making no sense at all.

Gang rape was the first thing I thought too. The guy's bodies are hot though. So at least the woman isn't the only one half naked. But yeah, what's the tagline- "Buy D&G and you'll look so hot, guys will want to gang rape you" for girls and "Buy D&G and a woman won't mind being raped by you" for guys. Nice.

Um, I'm offended by NAKED advertising. I don't care that in Europe they have nudity all over the place and nobody's affected by it, but in America, we grew up with different values and I don't want to see a bunch of people's body parts all over the place.

I too agree with chocolatine.

I'm more offended when they use sexual advertising that doesn't highlight or feature their product, feels like a waste. If I wanted porn, I'd buy porn.

hmmm.....i'd love to chat with the one's who thought of this add.... bet some of them are real familar with the BDSM scene which this clearly portrays. voyerism is somtimes a big part in in.. they decided to play on it..

i don't usually find any of the creative to be overly upsetting to me - it's just an ad and sometimes i don't necessarily agree that it's giving off anything that relates to the product but usually it's fine. i sometimes wonder of the role of the ad it to provoke conversation or to talk about the product and in ads like the one above - i'm guessing that it's to be a conversation starter

I don't like the implied story behind this scene... but when Dolce shows the Italian National Football Team in their undies, it's HOT!!

Stupid EU pandering.

Putting a woman in a dress is a stereotype.
Putting a man in a suit is a stereotype.

Some do not like this. Too bad.

this one is really too sexist

The law took offense to this ad because it screams sex crime is right

I dont like this ad its too much.

How does this ad scream gang rape? It's just a fashion advert, get over it. I think people are too easily offended.

I agree with those that said it looks like a gang rape. We are so desensitized that we often don't see the obvious.

this is just one picture but look at this
http://www.youtube.com/watch?v=ft67TI9Wstc

so MUCH violence against women!

Look up Jean Kilbourne on YouTube, there is a study about this so please don't quickly dismiss what you see because you think it's no big deal. It is a big deal.