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Brilliant or Baffling: Compartmentalized Bag

Fri, 07/11/2008 - 5:34am by SavvySugar
1,526 Views - 24 comments

“My story connects with people, my story is the American dream about the girl next door who saw a problem and did something about it. People want to connect with the human side of a brand. They will have more loyalty to a brand that has a human side to it.” That's Jen Groover, entrepreneur and creator of the Butler Bag, talking about why her product is successful.

The mess that was Jen's purse frustrated her so much that she stole the dish rack out of her dishwasher and put it in her purse. Voila! Inspiration. Her bags run from $125 to $165 and her company is projected to generate about $15 million in sales this year.

on Yahoo!

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24 Comments Add a Comment

  • Lovely_1's picture
    Lovely_1
    2

    Not a bad idea at all...good marketing scheme!
    I need to think of something like that!

    25 weeks 5 days ago Report Comment
  • cmd0610's picture
    cmd0610
    3

    Good idea but this is something you could rig up yourself for way less than that.

    25 weeks 5 days ago Report Comment
  • bigestivediscuit's picture
    bigestivediscuit
    5

    This isn't new ... and IMO, it's unneccessary. If I'm in a rush, which I usually am, I'm not going to have time to put everything back in its right place and it would end up in a mess again anyways.

    25 weeks 5 days ago Report Comment
  • RosaDilia's picture
    RosaDilia
    6

    LOL!! I need this.
    The large bag I'm currently carrying doesn't have any compartments and all my stuff is in a zip loc bag!!! I even bought a bright orange wallet so that I could easily find it in my bag. I practically carry my whole aparmtment in my bag.

    25 weeks 5 days ago Report Comment
  • psychobabble's picture
    psychobabble
    8

    I love this idea, but the bags are too expensive for me. I'm sure there's got to be some kind of purse organizing kit you can get or make yourself to add to purses you already have. I'm a sucker for organizational stuff, I'm constantly trying to become super organized!

    25 weeks 5 days ago Report Comment
  • ginandsugar's picture
    ginandsugar
    9

    If you like being organized try a "Pouchee". They are only about $25 and can be easily moved from one purse to another! Less money AND more flixibility. Great for those days when you are running out of the house in black shoes and all of your stuff is in a brown bag - you just grab your pouchee and stick it in another purse. I LOVE LOVE LOVE mine and have gotten one for my mom and sister. They also come in fun colors.

    25 weeks 5 days ago Report Comment
  • cubadog's picture
    cubadog
    12

    I don't carry that much crap with me. Plus the bag I use for work needs to be able to hold my lap top. By the looks of this I would still have to carry a whole other bag for my computer.

    25 weeks 5 days ago Report Comment
  • smile1228's picture
    smile1228
    13

    Not sure how I feel about it...I carry small bags on purpose--if I carry a big bag, I end up filling it with useless junk, and I know this bag would let me carry a TON of stuff. On the other hand, though, sometimes I am going somewhere that I need a lot of that "useless" stuff, so yeah, I guess I would use one...as long as it doesn't look all cheapy like those "As Seen On TV" organizing purses!

    25 weeks 5 days ago Report Comment
  • smile1228's picture
    smile1228
    14

    AND I agree with bigestivediscuit!! I would ultimately make it a mess, haha!

    25 weeks 5 days ago Report Comment
  • ginandsugar's picture
    ginandsugar
    15

    am I allowed to say pouchee.com?! I swear I don't work for the company but maybe I should!

    25 weeks 5 days ago Report Comment
  • RosaDilia's picture
    RosaDilia
    16

    ginandsugar, I checked out the pouchee website and it's definitely a better alternative than the butler bag. I'm going to buy one. Thanks.

    25 weeks 5 days ago Report Comment
  • javsmav's picture
    javsmav
    17

    I'd still lose things in that. No matter how small my bag is or how few things are in it, I can never find what I need.

    25 weeks 5 days ago Report Comment
  • karisaamy's picture
    karisaamy
    19

    I don't take any where close to that much stuff, even when I walk to work and have shoes in my bag it's not that much. Plus those bags aren't that cute.

    25 weeks 4 days ago Report Comment
  • Lainetm's picture
    Lainetm
    22

    Ginandsugar, I agree, a purse organizer is much more flexible!
    Ladies, try searching EBay for "purse organizer", several options should come up. That's where I found mine.

    25 weeks 4 days ago Report Comment
  • Marci's picture
    Marci
    23

    I need an organizer like that that I can take out and just plop into another when I change bags, which is fairly often.

    25 weeks 3 days ago Report Comment
  • sugoionna09's picture
    sugoionna09
    24

    OMG that bag is my dream bag. I haven't met it yet but someday.....I hope to....

    25 weeks 1 day ago Report Comment

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