As same-sex couples have started exchanging teary vows in California, struggling real estate agents in San Diego have started another desperate marketing scheme as an attempt to get rid of some inventory.
Previously, a group of developers tried to find success in a buy one, get one free campaign directed toward anyone interested, and now a group of realtors are trying to capitalize on same-sex newlywed couples by offering them a convoluted discount. The promotion is being advertised on the Wellsford Realty website as the "Free Honeymoon Packages and Wedding Reception Offer," and is explained with this text.
Whether choosing to make California their primary or secondary residence by buying a home in San Diego, domestic partners seeking to take advantage of the new Same Sex Marriage Law in California can now get their wedding reception or a honeymoon getaway compliments Wellsford Realty. With the purchase of a condo or home using their services, Wellsford Realty is rebating 33 percent back on the commission, which can be used to celebrate their wedding day or plan that long awaited perfect honeymoon.
What do you think, will this deal have more takers than the unsuccessful buy one, get one free gimmick?
DSquared
Ikks
Juicy Couture
Maybe. I guess with the market how it is, I understand businesses trying everything they can to stay afloat and make a sale.
1Desperate times call for desperate measures.
2I grew up in San Diego and still have family and friends there. Real estate prices were crazy there doing the boom and have fallen back significantly since then, but I think they still have quite a ways to go before they reach the bottom. I don't think this gimmick will work unless the newly married couples haven't done their research on real estate in SD.
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