A study released by the National Retail Federation (NRF) shows that consumers plan to spend [1] an average $122.98 on Valentine's Day. That's more than the average was last year and total retail spending is estimated to reach $17.02 billion. Men are projected to outspend women this year dishing out an average of $163.37, while it's estimated that women will spend an average of $84.72. I'm taking it easy this year and will be making a nice dinner at home with my Valentine, so we'll definitely be falling below the average.

Source [2]